Training, Evaluation and Motivation in a Basketball Organization – A Case Study Approach

Purpose: The study aims to identify the activities of sports organization in the area of motivation, evaluation and development of players and coaching staff. Methodology: The case study method, was chosen as the research method. The case study method has been supplemented with a research technique in the form of an overtly structured interview and direct, partial observation limited in time. An interview questionnaire was used as a research tool. Findings: The case study of a top-tier Polish basketball club highlights how structured training, ongoing performance evaluation, and a balanced motivation system (financial and non-financial) play a pivotal role in managing human capital within sports organizations. The organization combines daily technical training with individualized feedback and regular evaluations. Motivation is driven by both financial incentives (e.g., bonuses for team achievements) and non-financial factors (e.g., team spirit, recognition, fan engagement). A significant insight is that understanding and aligning players' personal goals with team objectives enhances commitment and performance. The study also points to a potential area for improvement: digitization of the evaluation system to enhance accessibility and analysis. Practical Implications: The study highlights that effective human capital management in sports organizations relies on a structured approach to training, continuous performance evaluation, and a balanced system of financial and non-financial motivation. Implementing digital tools for performance tracking could further enhance decision-making and streamline evaluation processes. Originality/Value: This paper provides a unique contribution by focusing on the human capital management practices in a professional sports setting, using an in-depth case study approach. It fills a gap in the literature where most HR studies focus on traditional business contexts. The integration of motivational psychology, coaching practices, and real-world managerial insights into a coherent framework offers valuable interdisciplinary knowledge for both academics and practitioners in sports and HR management.