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Integrating strategic CSR and open innovation. Towards a conceptual framework

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  • Maria Teresa Roszkowska-Menkes

Abstract

Purpose - This conceptual paper aims to investigate the link between open innovation (OI) processes (outside-in, inside-out and coupled) and strategic corporate social responsibility (CSR) focusing on shared value creation. In doing so, it aims at progressing the theory of OI and CSR. Design/methodology/approach - The paper is of theoretical character. It adopts the contribution proposed by CSR (strategic CSR and corporate social innovation) and OI literature and is organized around two research questions: What is the link between strategic CSR and OI processes (outside-in, inside-out and coupled)? How do companies can capture value from their open corporate social innovation processes? Stakeholder theory has been chosen as a theoretical framework for the study. Findings - The paper identifies four themes describing the relationship between strategic CSR and OI: employee engagement, external stakeholder engagement, CSR-driven selective revealing and open approach to corporate social innovation. The analysis of the themes led to the formulation of four propositions serving as building blocks for a conceptual model of open shared value creation process. The model explains bidirectional relationship between strategic CSR and OI processes and presents the mechanisms, in which firm by implementing OI practices to its CSR strategy captures the proportion of value from a value created for its stakeholders. Originality/value - This is one of the first, if not the first, papers discussing the link between CSR and three OI processes.

Suggested Citation

  • Maria Teresa Roszkowska-Menkes, 2018. "Integrating strategic CSR and open innovation. Towards a conceptual framework," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(4), pages 950-966, October.
    • Handle: RePEc:eme:srjpps:srj-07-2017-0127
    DOI: 10.1108/SRJ-07-2017-0127
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    Citations

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    Cited by:

    1. Dong Ding & Bin Liu & Millicent Chang, 2023. "Carbon Emissions and TCFD Aligned Climate-Related Information Disclosures," Journal of Business Ethics, Springer, vol. 182(4), pages 967-1001, February.
    2. Iwona Zdonek & Anna Mularczyk & Grzegorz Polok, 2021. "The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    3. Barbara Bigliardi & Serena Filippelli, 2022. "Sustainability and Open Innovation: Main Themes and Research Trajectories," Sustainability, MDPI, vol. 14(11), pages 1-22, May.
    4. Beili Li & Xu Fan & Susana Álvarez-Otero & Muhammad Safdar Sial & Ubaldo Comite & Jacob Cherian & László Vasa, 2021. "CSR and Workplace Autonomy as Enablers of Workplace Innovation in SMEs through Employees: Extending the Boundary Conditions of Self-Determination Theory," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    5. Jingjing Li & Xianming Wu, 2022. "Technology-Driven Cross-Border M&A, CSR, and Enterprise Innovation Performance—Evidence from China," Sustainability, MDPI, vol. 14(7), pages 1-32, March.
    6. Sui-Hua Yu & Wan-Chen Liang, 2020. "Exploring the Determinants of Strategic Corporate Social Responsibility: An Empirical Examination," Sustainability, MDPI, vol. 12(6), pages 1-16, March.

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