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Information sources and trading behavior: does investor personality matter?

Author

Listed:
  • Muhammad Zubair Tauni
  • Hong Xing Fang
  • Amjad Iqbal

Abstract

Purpose - This paper aims to investigate the impact of sources of information on trading behavior by analyzing the influence of investor personality in Chinese futures market. Design/methodology/approach - The authors adopted the Big Five personality framework and examined the survey results of individual investors (n= 333) in Chinese futures market. Personality traits of futures investors were measured by the NEO-Five Factor Inventory (Costa and McCrae, 1989) which is a shortened version of revised NEO personality inventory of the Big Five model (Costa and McCrae, 1992). Confirmatory factor analysis was conducted to assess the fitness of model. Structural equation modeling was used to evaluate the moderating influence of investor personality traits on the association between source of information and trading behavior. Findings - The results confirm the previous findings that the sources of information used by investors as a foundation of their financial choices have a significant impact on trading frequency. The authors also provide an empirical evidence that investor personality traits moderate the relationship between sources of information and trading behavior. Financial advice from professionals is likely to increase trading frequency in investors with neuroticism and openness personality traits, and to reduce trading frequency in conscientious and extravert investors. Similarly, financial information acquired via word-of-mouth communication results in more trading in extravert and agreeable investors. Finally, information acquisition from specialized press causes more adjustment of conscientious investors’ portfolios. Theoretical explanations, implications and recommendations for future research are discussed. Originality/value - This study combines information search and behavioral finance literature to demonstrate that the impact of various sources of market information on asset allocation decisions is influenced by investor personality. No previous study has been conducted yet to explain variations in the impact of sources of information on trading behavior by the Big Five personality traits and this paper seeks to fill this gap in Chinese futures market.

Suggested Citation

  • Muhammad Zubair Tauni & Hong Xing Fang & Amjad Iqbal, 2016. "Information sources and trading behavior: does investor personality matter?," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, vol. 8(2), pages 94-117, May.
    • Handle: RePEc:eme:qrfmpp:v:8:y:2016:i:2:p:94-117
    DOI: 10.1108/QRFM-08-2015-0031
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    Citations

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    Cited by:

    1. Tauni, Muhammad Zubair & Yousaf, Salman & Ahsan, Tanveer, 2020. "Investor-advisor Big Five personality similarity and stock trading performance," Journal of Business Research, Elsevier, vol. 109(C), pages 49-63.
    2. Thomas, Sheetal & Goel, Mridula & Agrawal, Dipak, 2020. "A framework for analyzing financial behavior using machine learning classification of personality through handwriting analysis," Journal of Behavioral and Experimental Finance, Elsevier, vol. 26(C).
    3. Nuzula, Nila Firdausi & Sisbintari, Ika & Suhadak, & Handayani, Siti Ragil, 2019. "The use of technical analysis, source of information and emotion and its influence on investment decisions," Journal of Behavioral and Experimental Finance, Elsevier, vol. 22(C), pages 51-56.

    More about this item

    Keywords

    Behavioral finance; Big five personality; Chinese futures investors; Sources of information; Trading behavior; G02; D83; G11; G12; G14;
    All these keywords.

    JEL classification:

    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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