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Determinants of innovation in the handicraft industry of Fiji and Tonga: an empirical analysis from a tourism perspective

Author

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  • Suwastika Naidu
  • Anand Chand
  • Paul Southgate

Abstract

Purpose - – The purpose of this paper is to examine the determinants of innovation in handicraft industry of Fiji and Tonga. Design/methodology/approach - – Data for this study was collected via face-to-face interviews with handicraft sellers in Fiji and Tonga. In total, 368 interviews were conducted in Fiji and Tonga out of which, 48 was from Tonga and 320 was from Fiji. Findings - – The results of this study show that eight factors; namely, value adding, design uniqueness, new product development, cultural uniqueness, advanced technology, experience of owner, ability of owner to adapt to trends in market and quality of raw materials have significant impact on level of innovation in handicraft industry of Fiji and Tonga. Originality/value - – To date, none of the existing studies have examined determinants of innovation in handicraft industry of the Pacific Island countries. This is a pioneering study that examines determinants of innovation in handicraft industry of Fiji and Tonga.

Suggested Citation

  • Suwastika Naidu & Anand Chand & Paul Southgate, 2014. "Determinants of innovation in the handicraft industry of Fiji and Tonga: an empirical analysis from a tourism perspective," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 8(4), pages 318-330, October.
  • Handle: RePEc:eme:jecpps:v:8:y:2014:i:4:p:318-330
    DOI: 10.1108/JEC-11-2013-0033
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    Citations

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    Cited by:

    1. Sandro Montresor, 2018. "Innovation in tourism," Tourism Economics, , vol. 24(7), pages 765-780, November.
    2. Mohsin Shafi & Liu Junrong & Yongzhong Yang & Deng Jian & Imran UR Rahman & Mahdi Moudi, 2021. "Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products," SAGE Open, , vol. 11(4), pages 21582440211, December.
    3. Mohsin Shafi & Yongzhong Yang & Zobi Khan & Aixian Yu, 2019. "Vertical Co-operation in Creative Micro-Enterprises: A Case Study of Textile Crafts of Matiari District, Pakistan," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    4. Mohsin Shafi & Md Nazirul Islam Sarker & Liu Junrong, 2019. "Social Network of Small Creative Firms and Its Effects on Innovation in Developing Countries," SAGE Open, , vol. 9(4), pages 21582440198, December.
    5. Yongzhong Yang & Mohsin Shafi, 2020. "How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises," Asian Business & Management, Palgrave Macmillan, vol. 19(5), pages 530-559, November.
    6. Huixian Shen & Ivan Ka Wai Lai, 2022. "Souvenirs: A Systematic Literature Review (1981–2020) and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, June.
    7. Yongzhong Yang & Mohsin Shafi, 0. "How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises," Asian Business & Management, Palgrave Macmillan, vol. 0, pages 1-30.
    8. Roy, Subhadip & Mohapatra, Subhalaxmi, 2023. "Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach," Journal of Business Research, Elsevier, vol. 156(C).

    More about this item

    Keywords

    Innovation; Handicraft industry;

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