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Marco teórico para la Planificación Estratégica

Author

Listed:
  • Victoria de Elizagarate

    (Profesora Titular de Economía Financiera Universidad del País Vasco)

Abstract

This article analyses the methodology of strategic planning focussing on the comparison of the strategic plans which are carried out by American, European and Japanese companies, in order to establish the similarities and differences between them which may affect competitiveness in a global economy.

Suggested Citation

  • Victoria de Elizagarate, 1990. "Marco teórico para la Planificación Estratégica," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 18(03), pages 20-37.
    • Handle: RePEc:ekz:ekonoz:1990302
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    More about this item

    Keywords

    Planificación estratégica; análisis de estrategias; ventaja competitiva;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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