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Universite Ogrencilerinin Isveren Secim Kriterlerinin Belirlenmesine Yonelik Kesfedici Bir Arastirma

Author

Listed:
  • Türker BAÞ

    () (Stratejik Arastirmalar Enstitusu, Yenilevent, Istanbul)

  • Arzu Ulgen AYDINLIK

    () (Istanbul Universitesi, Isletme Fakultesi)

  • Fahri ERENEL

    () (Istanbul Kemerburgaz Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Bu calisma ile universite ogrencilerinin mezun olduktan sonra calisacaklari isverenleri secim kararlarinda rol oynayan faktorler ve soz konusu faktorlerin etki dereceleri belirlenmeye calisilmistir. Iki asamada gerceklestirilen arastirmanin ilk asamasinda ogrencilerden mezun olduktan sonra calismayi dusundukleri isverenleri belirtmeleri istenmis, daha sonra her bir isvereni secme nedenleri tumevarimsal bir yaklasimla derin lemesine sorgulanmistir. Elde edilen veriler, Patton (1990) ve Breaugh’un (1983, 1992) onerileri dogrultusunda sistematik bir surec izlenerek derlenmis ve 5 faktorden olusan bir olcek gelistirilmistir. Ikinci asamada, ilk asamada gelistirilen anket formu Turkiye’deki 87 farkli universitedeki yaklasik 188.523 ogrencinin e-posta adresine gonderilmis ve 19.894 kullanilabilir anket formu elde edilmistir. Arastirma sonucunda ogrencilerin isveren secimlerinde; kariyer olanaklari/calisma sartlari, gorsel kimlik, urun/hizmetler, orgut kulturu ve rekabetci konum faktorlerini dikkate aldiklari belirlenmistir. Bunlardan rekabetci konum ve kariyer olanaklari/calisma sartlari faktorleri temel belirleyici durumunda iken, bu iki faktoru sirasiyla urun/hizmetler, orgut kulturu ve gorsel kimlik faktorlerinin izledigi gozlenmistir. Elde edilen bulgular daha once yapilan arastirmalar isiginda degerlendirilmistir

Suggested Citation

  • Türker BAÞ & Arzu Ulgen AYDINLIK & Fahri ERENEL, 2011. "Universite Ogrencilerinin Isveren Secim Kriterlerinin Belirlenmesine Yonelik Kesfedici Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(3), pages 439-452.
  • Handle: RePEc:ege:journl:v:11:y:2011:i:3:p:439-452
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    References listed on IDEAS

    as
    1. Gruca, Thomas S. & Wakefield, Douglas S., 2004. "Hospital web sites: Promise and progress," Journal of Business Research, Elsevier, vol. 57(9), pages 1021-1025, September.
    2. Wagner, Todd H. & Hu, Teh-wei & Hibbard, Judith H., 2001. "The demand for consumer health information," Journal of Health Economics, Elsevier, vol. 20(6), pages 1059-1075, November.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Tedarik; is/isveren secimi; stratejik insan kaynaklari; kariyer yonetimi;

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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