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Improving tourist beach safety awareness: The benefits of watching Bondi Rescue

Author

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  • Warton, Nicola M.
  • Brander, Robert W.

Abstract

Many tourists drown on beaches worldwide and an ongoing challenge is improving their behaviour and awareness in relation to beach safety and hazards. However, existing safety interventions are often limited in reach. Bondi Rescue is a television show based on the lifeguards at Bondi Beach, Sydney, Australia that has been viewed by millions globally. This study examines the value of Bondi Rescue as a potential global beach safety intervention. Data was obtained from video content analysis of Bondi Rescue and an online survey of 1852 global viewers. Positive outcomes from watching Bondi Rescue include improved awareness of the rip current hazard and the importance of swimming near lifeguards. 78% of respondents felt that watching the show improved their beach safety knowledge significantly. Bondi Rescue is particularly effective for improving beach safety awareness of international viewers who are infrequent beachgoers who might not otherwise receive any beach safety information.

Suggested Citation

  • Warton, Nicola M. & Brander, Robert W., 2017. "Improving tourist beach safety awareness: The benefits of watching Bondi Rescue," Tourism Management, Elsevier, vol. 63(C), pages 187-200.
    • Handle: RePEc:eee:touman:v:63:y:2017:i:c:p:187-200
    DOI: 10.1016/j.tourman.2017.06.017
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    References listed on IDEAS

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    1. Bruno Castelle & R. McCarroll & Robert Brander & Timothy Scott & Benjamin Dubarbier, 2016. "Modelling the alongshore variability of optimum rip current escape strategies on a multiple rip-channelled beach," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 663-686, March.
    2. Isabel Arozarena & Chris Houser & Alejandro Echeverria & Christian Brannstrom, 2015. "The rip current hazard in Costa Rica," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 77(2), pages 753-768, June.
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    5. Ben R. Van Leeuwen & R. Jak McCarroll & Robert W. Brander & Ian L. Turner & Hannah E. Power & Anthony J. Bradstreet, 2016. "Examining rip current escape strategies in non-traditional beach morphologies," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 145-165, March.
    6. Nicole Caldwell & Chris Houser & Klaus Meyer-Arendt, 2013. "Ability of beach users to identify rip currents at Pensacola Beach, Florida," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 68(2), pages 1041-1056, September.
    7. R. McCarroll & Robert Brander & Jamie MacMahan & Ian Turner & Ad Reniers & Jenna Brown & Anthony Bradstreet & Shauna Sherker, 2014. "Evaluation of swimmer-based rip current escape strategies," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 71(3), pages 1821-1846, April.
    8. Bruno Castelle & R. Jak McCarroll & Robert W. Brander & Timothy Scott & Benjamin Dubarbier, 2016. "Modelling the alongshore variability of optimum rip current escape strategies on a multiple rip-channelled beach," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 663-686, March.
    9. McKay, Campbell & Brander, Robert W. & Goff, James, 2014. "Putting tourists in harms way – Coastal tourist parks and hazardous unpatrolled surf beaches in New South Wales, Australia," Tourism Management, Elsevier, vol. 45(C), pages 71-84.
    10. Baris Barlas & Serdar Beji, 2016. "Rip current fatalities on the Black Sea beaches of Istanbul and effects of cultural aspects in shaping the incidents," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 80(2), pages 811-821, January.
    11. Ben Van Leeuwen & R. McCarroll & Robert Brander & Ian Turner & Hannah Power & Anthony Bradstreet, 2016. "Examining rip current escape strategies in non-traditional beach morphologies," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 145-165, March.
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    1. A. Dana Ménard & Chris Houser & Robert W. Brander & Sarah Trimble & Alexandra Scaman, 2018. "The psychology of beach users: importance of confirmation bias, action, and intention to improving rip current safety," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 94(2), pages 953-973, November.
    2. William Koon & Robert W Brander & Gregory Dusek & Bruno Castelle & Jasmin C Lawes, 2023. "Relationships between the tide and fatal drowning at surf beaches in New South Wales, Australia: Implications for coastal safety management and practice," Post-Print hal-04266306, HAL.

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