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Reading between the lines: Multidimensional translation in tourism consumption

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  • Hogg, Gill
  • Liao, Min-Hsiu
  • O'Gorman, Kevin

Abstract

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyzes websites of museums in the UK and China. We argue that no matter how accurate a translation may be, if the norms of the target tourist community have been ignored a translation may fail to achieve its purpose and may even have a detrimental effect on the tourism experience. By bringing together translation and tourism theory, we demonstrate when the cultural element of tourism is considered alongside the translation of texts, the need for linguistic accuracy is superseded by a requirement for cultural sensitivity.

Suggested Citation

  • Hogg, Gill & Liao, Min-Hsiu & O'Gorman, Kevin, 2014. "Reading between the lines: Multidimensional translation in tourism consumption," Tourism Management, Elsevier, vol. 42(C), pages 157-164.
    • Handle: RePEc:eee:touman:v:42:y:2014:i:c:p:157-164
    DOI: 10.1016/j.tourman.2013.10.005
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    References listed on IDEAS

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    1. Zeng, Benxiang & Ryan, Chris, 2012. "Assisting the poor in China through tourism development: A review of research," Tourism Management, Elsevier, vol. 33(2), pages 239-248.
    2. Ryan, Chris & Gu, Huimin, 2010. "Constructionism and culture in research: Understandings of the fourth Buddhist Festival, Wutaishan, China," Tourism Management, Elsevier, vol. 31(2), pages 167-178.
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    Cited by:

    1. Viken, Arvid & Höckert, Emily & Grimwood, Bryan S.R., 2021. "Cultural sensitivity: Engaging difference in tourism," Annals of Tourism Research, Elsevier, vol. 89(C).

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