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Copyright reform and business model innovation: Regulatory propaganda at German music industry conferences

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  • Dobusch, Leonhard
  • Schüßler, Elke

Abstract

Inspired by new digital technologies, diverse actors in cultural and creative industries propagate conflicting visions of how to adequately innovate – or rather preserve and strictly enforce – copyright-related business models, which has resulted in substantial amounts of regulatory uncertainty. Looking at a decade of regulatory discourse at industry events in the popular music industry in Germany, we investigate how these actors make sense of and strategically shape this uncertainty in the process of industry transformation. Our longitudinal argumentative discourse analysis reveals cycles of regulatory propaganda of two discourse coalitions that do not engage in debate, but aim to find support for competing business models among regulators and the public. Organizing, canceling, and participating in industry events are discursive strategies used effectively to transport their claims by both industry lobbyists and challenging actors, but industry incumbents are failing to use these sites for testing out and introducing new business models. We conclude that regulatory struggles, not least at industry events, mediate between disruptive technologies and business model innovation.

Suggested Citation

  • Dobusch, Leonhard & Schüßler, Elke, 2014. "Copyright reform and business model innovation: Regulatory propaganda at German music industry conferences," Technological Forecasting and Social Change, Elsevier, vol. 83(C), pages 24-39.
    • Handle: RePEc:eee:tefoso:v:83:y:2014:i:c:p:24-39
    DOI: 10.1016/j.techfore.2013.01.009
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    Cited by:

    1. Laïfi, Amira & Josserand, Emmanuel, 2016. "Legitimation in practice: A new digital publishing business model," Journal of Business Research, Elsevier, vol. 69(7), pages 2343-2352.
    2. Steininger, Dennis M. & Gatzemeier, Simon, 2019. "Digitally forecasting new music product success via active crowdsourcing," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 167-180.
    3. Laurell, Christofer & Sandström, Christian, 2018. "Comparing coverage of disruptive change in social and traditional media: Evidence from the sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 339-344.
    4. Niccolò Innocenti & Luciana Lazzeretti, 2018. "Relatedness and growth: The impact of creative industries to the wider economy," Papers in Evolutionary Economic Geography (PEEG) 1819, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Apr 2018.
    5. Shen, Xiaobai & Williams, Robin & Zheng, Shufeng & Liu, Yinliang & Li, Yixiao & Gerst, Martina, 2019. "Digital online music in China – A “laboratory” for business experiment," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 235-249.
    6. Olena Khlystova & Yelena Kalyuzhnova, 2023. "The impact of the creative industries and digitalization on regional resilience and productive entrepreneurship," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1654-1695, October.

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