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An innovation-focused scenario process — A case from the materials producing industry

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  • von der Gracht, Heiko A.
  • Stillings, Christopher

Abstract

The significance of innovation for sustainable performance of companies, as well as entire economies, is indisputable. The proactive management of innovations has proven to be a central driver of sustainable long-term competitiveness. More recent research concentrates on the ability of corporate foresight to increase the innovation capacity of a firm. We contribute to this field by showing the development and implementation of a tailored scenario process for innovation management that has been implemented at a leading global manufacturer of high performance materials for their innovation field of future logistics. Our demonstration includes all phases from visualisation of contextual scenarios to market scenarios of target groups to new product concepts and finally concrete business models. In order to increase the innovation capacity in the scenario process we integrated a Delphi-expert survey, participatory workshops and an open network approach. The scope of our scenarios was global in nature as were the nationalities of the experts that took part in our innovation-focused scenario process. Represented countries included among others European countries, BRIC States and the USA.

Suggested Citation

  • von der Gracht, Heiko A. & Stillings, Christopher, 2013. "An innovation-focused scenario process — A case from the materials producing industry," Technological Forecasting and Social Change, Elsevier, vol. 80(4), pages 599-610.
    • Handle: RePEc:eee:tefoso:v:80:y:2013:i:4:p:599-610
    DOI: 10.1016/j.techfore.2012.05.009
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    Citations

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    Cited by:

    1. Stefanie Baumgartner & Marc K Peter, 2022. "Strategic Foresight and Innovation Management: A Comparative Study across International Swiss Banks," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 8(4), pages 309-328, October.
    2. Addolorata Marasco & Alessandro Romano, 2018. "Deterministic modeling in scenario forecasting: estimating the effects of two public policies on intergenerational conflict," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(5), pages 2345-2371, September.
    3. Cairns, George & Wright, George & Fairbrother, Peter, 2016. "Promoting articulated action from diverse stakeholders in response to public policy scenarios: A case analysis of the use of ‘scenario improvisation’ method," Technological Forecasting and Social Change, Elsevier, vol. 103(C), pages 97-108.
    4. Tiberius, Victor & Siglow, Caroline & Sendra-García, Javier, 2020. "Scenarios in business and management: The current stock and research opportunities," Journal of Business Research, Elsevier, vol. 121(C), pages 235-242.
    5. Herbert Dawid & Reinhold Decker & Thomas Hermann & Hermann Jahnke & Wilhelm Klat & Rolf König & Christian Stummer, 2017. "Management science in the era of smart consumer products: challenges and research perspectives," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 25(1), pages 203-230, March.
    6. Marinković, Milan & Al-Tabbaa, Omar & Khan, Zaheer & Wu, Jie, 2022. "Corporate foresight: A systematic literature review and future research trajectories," Journal of Business Research, Elsevier, vol. 144(C), pages 289-311.
    7. Chang, Suk-Gwon, 2015. "A structured scenario approach to multi-screen ecosystem forecasting in Korean communications market," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 1-20.
    8. Bouhalleb, Arafet & Tapinos, Efstathios, 2023. "The impact of scenario planning on entrepreneurial orientation," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    9. Ramboarison-Lalao, Lovanirina & Gannouni, Kais, 2019. "Liberated firm, a leverage of well-being and technological change? A prospective study based on the scenario method," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 129-139.
    10. Derbyshire, James & Giovannetti, Emanuele, 2017. "Understanding the failure to understand New Product Development failures: Mitigating the uncertainty associated with innovating new products by combining scenario planning and forecasting," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 334-344.
    11. von Delft, Stephan & Zhao, Yang, 2021. "Business models in process industries: Emerging trends and future research," Technovation, Elsevier, vol. 105(C).

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