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A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster


  • Kellett, Pamm
  • Russell, Roslyn


The action sport industry is a high growth sector that attracts the lucrative Generation Y market. Although there is a growing body of literature that examines the characteristics and traits of the Generation Y market as consumers of action sports, little is known about the supply side of the action sports industry. This paper illustrates through the example of the skateboarding sport cluster, that this sector has evolved in an organic, almost chaotic manner very different to that of the mainstream sports industry. Entrepreneurs have taken advantage of the open system, the lack of formal boundaries and the risk loving nature of the market to grow the sector into a very profitable industry. The paper specifically illustrates the differences to mainstream sports in relation to provision of facilities, program development and pathways and the roles of suppliers, councils and program developers.

Suggested Citation

  • Kellett, Pamm & Russell, Roslyn, 2009. "A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster," Sport Management Review, Elsevier, vol. 12(2), pages 66-78, May.
  • Handle: RePEc:eee:spomar:v:12:y:2009:i:2:p:66-78

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    References listed on IDEAS

    1. Shilbury, David, 2000. "Considering Future Sport Delivery Systems," Sport Management Review, Elsevier, vol. 3(2), pages 199-221, November.
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    Cited by:

    1. Anna Gerke & Michel Desbordes & Geoff Dickson, 2011. "The relationship between inter-organisational citizenship behaviour and innovation within sport clusters - a cross-cultural approach," Post-Print hal-00716680, HAL.
    2. Phillips, Pamm & Newland, Brianna, 2014. "Emergent models of sport development and delivery: The case of triathlon in Australia and the US," Sport Management Review, Elsevier, vol. 17(2), pages 107-120.
    3. Gerke, Anna & Dickson, Geoff & Desbordes, Michel & Gates, Stephen, 2017. "The role of interorganizational citizenship behaviors in the innovation process," Journal of Business Research, Elsevier, vol. 73(C), pages 55-64.
    4. Giannoulakis, Chrysostomos, 2016. "The “authenticitude” battle in action sports: A case-based industry perspective," Sport Management Review, Elsevier, vol. 19(2), pages 171-182.

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