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A Business approach for transformation to sustainable construction: an implementation on a developing country

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  • Mousa, Ahmad

Abstract

Construction industry in several developing countries has undergone major transitions to cope with their national economic goals and – as importantly – to align their markets with the growing global sustainability trends. This study proposes a business approach addressing the common barriers against the strong presence of sustainable construction materials in these countries. The Egyptian market was selected as a candidate for a potential sustainable transformation. The use of sustainable concrete is advocated as a pivotal market transformation that warrants technical leverage in the construction industry and ensures local development as well as global competitiveness. A mixed-mode survey was performed to estimate the level of understanding of sustainable construction and, thus, gauge market’s receptiveness to change. Like most sustainable changes in developing countries, the use of sustainable concrete in Egypt as a mainstream construction material is challenged by the stagnant culture of the industry and the absence of a proactive legislative role. Business implementation of the desired transformation is suggested to endure the three stages of the Kotter’s model for change: unfreeze-change-lock. In view of the noted commonness of the barriers and similarities in construction cultures of developing countries, due consideration to the proposed approach could be given in these markets. The business dimension of this effort is intended to complement past attempts promoting sustainable transformation.

Suggested Citation

  • Mousa, Ahmad, 2015. "A Business approach for transformation to sustainable construction: an implementation on a developing country," Resources, Conservation & Recycling, Elsevier, vol. 101(C), pages 9-19.
  • Handle: RePEc:eee:recore:v:101:y:2015:i:c:p:9-19
    DOI: 10.1016/j.resconrec.2015.05.007
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    References listed on IDEAS

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    1. George Ofori, 2007. "Construction in Developing Countries," Construction Management and Economics, Taylor & Francis Journals, vol. 25(1), pages 1-6.
    2. David Crosthwaite, 2000. "The global construction market: a cross-sectional analysis," Construction Management and Economics, Taylor & Francis Journals, vol. 18(5), pages 619-627.
    3. Chrisna Du Plessis, 2007. "A strategic framework for sustainable construction in developing countries," Construction Management and Economics, Taylor & Francis Journals, vol. 25(1), pages 67-76.
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    Cited by:

    1. El-Awady Attia & Ali Alarjani & Md. Sharif Uddin & Ahmed Farouk Kineber, 2023. "Examining the Influence of Sustainable Construction Supply Chain Drivers on Sustainable Building Projects Using Mathematical Structural Equation Modeling Approach," Sustainability, MDPI, vol. 15(13), pages 1-32, July.
    2. Ahmed Farouk Kineber & Ayodeji Emmanuel Oke & Mohammed Magdy Hamed & Ehab Farouk Rached & Ali Elmansoury & Ashraf Alyanbaawi, 2022. "A Partial Least Squares Structural Equation Modeling of Robotics Implementation for Sustainable Building Projects: A Case in Nigeria," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
    3. El-Awady Attia & Ali Alarjani & Md. Sharif Uddin & Ahmed Farouk Kineber, 2023. "Determining the Stationary Enablers of Resilient and Sustainable Supply Chains," Sustainability, MDPI, vol. 15(4), pages 1-23, February.
    4. Alvin Baskoro Adhi & Fadhilah Muslim, 2023. "Development of Stakeholder Engagement Strategies to Improve Sustainable Construction Implementation Based on Lean Construction Principles in Indonesia," Sustainability, MDPI, vol. 15(7), pages 1-25, March.
    5. Ibukun O. Famakin & Idris Othman & Ahmed Farouk Kineber & Ayodeji Emmanuel Oke & Oludolapo Ibrahim Olanrewaju & Mohammed Magdy Hamed & Taiwo Matthew Olayemi, 2023. "Building Information Modeling Execution Drivers for Sustainable Building Developments," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    6. Ahmed Farouk Kineber & Md Sharif Uddin & Alaa Fouad Momena, 2022. "Exploring the Critical Success Factors of Value Management Implementation for Sustainable Residential Building Project: A Stationary Analysis Approach," Sustainability, MDPI, vol. 14(23), pages 1-18, December.
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    8. El-Awady Attia & Md Sharif Uddin, 2024. "Hybrid Assessment for Strengthening Supply Chain Resilience and Sustainability: A Comprehensive Analysis," Sustainability, MDPI, vol. 16(10), pages 1-28, May.

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