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Integrating marketing and production planning in make-to-order companies

Author

Listed:
  • Kingsman, Brian
  • Worden, Lee
  • Hendry, Linda
  • Mercer, Alan
  • Wilson, Elaine

Abstract

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Suggested Citation

  • Kingsman, Brian & Worden, Lee & Hendry, Linda & Mercer, Alan & Wilson, Elaine, 1993. "Integrating marketing and production planning in make-to-order companies," International Journal of Production Economics, Elsevier, vol. 30(1), pages 53-66, July.
  • Handle: RePEc:eee:proeco:v:30-31:y:1993:i::p:53-66
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    Citations

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    Cited by:

    1. Fabrizio Salvador, 2004. "Effective product assortment communication: overcoming the "product variety paradox" on the net," Working Papers Economia wp04-20, Instituto de Empresa, Area of Economic Environment.
    2. Corti, Donatella & Pozzetti, Alessandro & Zorzini, Marta, 2006. "A capacity-driven approach to establish reliable due dates in a MTO environment," International Journal of Production Economics, Elsevier, vol. 104(2), pages 536-554, December.
    3. Muda, Shaladdin & Hendry, Linda, 2002. "Developing a new world class model for small and medium sized make-to-order companies," International Journal of Production Economics, Elsevier, vol. 78(3), pages 295-310, August.
    4. Zorzini, Marta & Stevenson, Mark & Hendry, Linda C., 2012. "Customer Enquiry Management in global supply chains: A comparative multi-case study analysis," European Management Journal, Elsevier, vol. 30(2), pages 121-140.
    5. Kingsman, Brian G., 2000. "Modelling input-output workload control for dynamic capacity planning in production planning systems," International Journal of Production Economics, Elsevier, vol. 68(1), pages 73-93, October.
    6. Zorzini, M. & Corti, D. & Pozzetti, A., 2008. "Due date (DD) quotation and capacity planning in make-to-order companies: Results from an empirical analysis," International Journal of Production Economics, Elsevier, vol. 112(2), pages 919-933, April.
    7. Gössinger, Ralf & Kalkowski, Sonja, 2015. "Robust order promising with anticipated customer response," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 529-542.
    8. Easton, Fred F. & Moodie, Douglas R., 1999. "Pricing and lead time decisions for make-to-order firms with contingent orders," European Journal of Operational Research, Elsevier, vol. 116(2), pages 305-318, July.
    9. Salvador, F. & Forza, C., 2004. "Configuring products to address the customization-responsiveness squeeze: A survey of management issues and opportunities," International Journal of Production Economics, Elsevier, vol. 91(3), pages 273-291, October.
    10. Stevenson, Mark & Hendry, Linda C., 2006. "Aggregate load-oriented workload control: A review and a re-classification of a key approach," International Journal of Production Economics, Elsevier, vol. 104(2), pages 676-693, December.
    11. Dellaert, N. P. & Melo, M. T., 1996. "Production strategies for a stochastic lot-sizing problem with constant capacity," European Journal of Operational Research, Elsevier, vol. 92(2), pages 281-301, July.
    12. Hendry, L. & Land, M. & Stevenson, M. & Gaalman, G., 2008. "Investigating implementation issues for workload control (WLC): A comparative case study analysis," International Journal of Production Economics, Elsevier, vol. 112(1), pages 452-469, March.
    13. Xiong, M.H. & Tor, S.B. & Bhatnagar, Rohit & Khoo, L.P. & Venkat, S., 2006. "A DSS approach to managing customer enquiries for SMEs at the customer enquiry stage," International Journal of Production Economics, Elsevier, vol. 103(1), pages 332-346, September.

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