Coordinating ordering, pricing and advertising policies for a supply chain with random demand and two production modes
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- Bhatnagar, Rohit & Mehta, Peeyush & Chong Teo, Chee, 2011. "Coordination of planning and scheduling decisions in global supply chains with dual supply modes," International Journal of Production Economics, Elsevier, vol. 131(2), pages 473-482, June.
- Gerhard Aust & Udo Buscher, 2016. "Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 24(1), pages 127-147, March.
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KeywordsSupply chain management Random demand Advertising expenditure Two production modes Return policy Sales rebate/penalty policy;
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