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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

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  • Chen, Hung-Bin
  • Yeh, Shih-Shuo
  • Huan, Tzung-Cheng

Abstract

During the last few years, nostalgia has become a fashion in Taiwan. “Nostalgic” restaurants are becoming common in Taiwan. A nostalgic restaurant can be a hot pot restaurant decorated with furnishing relating to the origin or earlier use of the “hot pot” in Taiwan. The study here uses SEM to test the hypotheses relating to nostalgia affecting consumption. The results indicate that (1) nostalgia has both direct and indirect impacts on consumption intention; (2) consumption affected by nostalgia varies depending on the individual; and (3) younger customers' predisposition to want cheap prices is an important consideration in marketing nostalgia to younger customers.

Suggested Citation

  • Chen, Hung-Bin & Yeh, Shih-Shuo & Huan, Tzung-Cheng, 2014. "Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants," Journal of Business Research, Elsevier, vol. 67(3), pages 354-360.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:354-360
    DOI: 10.1016/j.jbusres.2013.01.003
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    Cited by:

    1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
    2. Jongsik Yu, 2019. "Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    3. Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
    4. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    5. Yanfang Zeng & Rui Xu, 2021. "An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
    6. Xiaoyuan Wang & Yongqing Guo & Chenglin Bai & Quan Yuan & Shanliang Liu & Xuegang (Jeff) Ban, 2021. "The Emergence Characteristics of Driver’s Intentions Influenced by Different Emotions," Sustainability, MDPI, vol. 13(23), pages 1-13, December.
    7. Yeh, Shih-Shuo & Huan, Tzung-Cheng, 2017. "Assessing the impact of work environment factors on employee creative performance of fine-dining restaurants," Tourism Management, Elsevier, vol. 58(C), pages 119-131.
    8. Khalil-ur-Rehman & Mohammad Adnan & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Rana Tahir Naveed & Heesup Han, 2021. "Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels," IJERPH, MDPI, vol. 18(17), pages 1-17, August.
    9. Shin, Hyunju & Parker, Janna, 2017. "Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 1-11.
    10. Lee, Wei-Long & Liu, Chih-Hsing & Tseng, Tzu-Wen, 2022. "The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    11. Li, Chia-Ying & Fang, Yu-Hui, 2020. "I searched, I collected, I experienced: Exploring how mobile augmented reality makes the players go," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    12. Mariana PEREIRA & Luis HOR-MEYLL, 2018. "Nostalgia of Memorable Experiences and the Revisit to Tourism Locations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-220, November.
    13. Pamela Palmi & Greta Enrica Lezzi, 2020. "How Authenticity and Tradition Shift into Sustainability and Innovation: Evidence from Italian Agritourism," IJERPH, MDPI, vol. 17(15), pages 1-23, July.
    14. Leong, Aliana Man Wai & Yeh, Shih-Shuo & Hsiao, Yu-Chen & Huan, Tzung-Cheng T.C., 2015. "Nostalgia as travel motivation and its impact on tourists' loyalty," Journal of Business Research, Elsevier, vol. 68(1), pages 81-86.
    15. Yanhui Mao & Yao Lai & Yuwei Luo & Shan Liu & Yixin Du & Jing Zhou & Jianhong Ma & Flavia Bonaiuto & Marino Bonaiuto, 2020. "Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone," Sustainability, MDPI, vol. 12(8), pages 1-22, April.
    16. Georgios Angelakis & Yari Vecchio & Christos Lemonakis & Georgios Atsalakis & Constantin Zopounidis & Konstadinos Mattas, 2023. "Exploring the Behavioral Intentions of Food Tourists Who Visit Crete," Sustainability, MDPI, vol. 15(11), pages 1-18, June.
    17. Chark, Robin, 2021. "Midnight in Paris: on heritage and nostalgia," Annals of Tourism Research, Elsevier, vol. 90(C).
    18. Wu, Chih-Wen, 2015. "Foreign tourists' intentions in visiting leisure farms," Journal of Business Research, Elsevier, vol. 68(4), pages 757-762.
    19. Antonietta Cosentino & Barbara Iannone, 2021. "The Potential Dynamics of “Albergo Diffuso” as Relaunch of Sustainable Tourism in the Post COVID-19 Era," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(8), pages 1-75, July.

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