IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v61y2008i5p546-552.html
   My bibliography  Save this article

Pets and people: Companions in commerce?

Author

Listed:
  • Holbrook, Morris B.

Abstract

This essay presents a personalized account that reflects some well-documented aspects of pets as animal companions -- especially as they relate to the case of Rocky the Cat. The narrative begins with some oft-mentioned ramifications of viewing pets as friends and family. The common ingredient -- namely, love -- opens doors to various market-related opportunities. Among these, the exorbitant sums spent on veterinary care loom large and, in an illustrative personal story of Rocky Raccoon, reach nearly epic proportions. In practical terms, this report suggests some tips for marketing to lovers of pets. On a more spiritual level, further questions concern the author's own animal-related identity and how this self-concept manifests itself in an attempt to see the world in general and to view a film in particular through the eyes of the cat.

Suggested Citation

  • Holbrook, Morris B., 2008. "Pets and people: Companions in commerce?," Journal of Business Research, Elsevier, vol. 61(5), pages 546-552, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:546-552
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(07)00211-1
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Neill, Clinton & Zhang, Peilu, . "Payment Plans and Veterinary Services: Do They Reduce the Pain of Pet Owner Payment?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 49(1).
    2. Rötzmeier-Keuper, Julia & Hendricks (née Lerch), Jennifer & Wünderlich, Nancy V. & Schmitz, Gertrud, 2018. "Triadic relationships in the context of services for animal companions," Journal of Business Research, Elsevier, vol. 85(C), pages 295-303.
    3. Kirk, Colleen P., 2019. "Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets," Journal of Business Research, Elsevier, vol. 99(C), pages 306-318.
    4. Alves, Helena Margarida & Sousa, Bruno & Carvalho, Aida & Santos, Vasco & Lopes Dias, Álvaro & Valeri, Marco, 2022. "Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 16-24.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:546-552. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.