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Perceived characteristics, organizational factors, and the utilization of external market research suppliers

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  • Sinkula, James M.

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  • Sinkula, James M., 1990. "Perceived characteristics, organizational factors, and the utilization of external market research suppliers," Journal of Business Research, Elsevier, vol. 21(1), pages 1-17, August.
  • Handle: RePEc:eee:jbrese:v:21:y:1990:i:1:p:1-17
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    Cited by:

    1. Diamantopoulos, Adamantios & Horncastle, Stephen, 1997. "Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model," International Business Review, Elsevier, vol. 6(3), pages 245-270, June.
    2. Diamantopoulos, Adamantios & Souchon, Anne L., 1999. "Measuring Export Information Use: Scale Development and Validation," Journal of Business Research, Elsevier, vol. 46(1), pages 1-14, September.

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