IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v7y1998i4p399-421.html
   My bibliography  Save this article

The role of marketing in FDI generation: evidence from ASEAN countries

Author

Listed:
  • Kindra, G. S.
  • Strizzi, Nicolino
  • Mansor, Norma

Abstract

This paper examines the role that investment promotion has played in attracting foreign direct investment (FDI) to the ASEAN region. It also explores the marketing facets of the different investment promotion programs employed by ASEAN countries. Survey findings indicate that investment promotion activities have not been a determinant or influential factor in FDI generation in the ASEAN region. Instead, the ASEAN region has attracted the attention and interest of investors, based on its enhanced international standing as a profitable and internationally competitive region in which Western firms can invest and conduct business.

Suggested Citation

  • Kindra, G. S. & Strizzi, Nicolino & Mansor, Norma, 1998. "The role of marketing in FDI generation: evidence from ASEAN countries," International Business Review, Elsevier, vol. 7(4), pages 399-421, August.
    • Handle: RePEc:eee:iburev:v:7:y:1998:i:4:p:399-421
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969593198000183
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Paschou, Eleni & Metaxas, Theodore, 2013. "Branding Stockholm," MPRA Paper 48118, University Library of Munich, Germany.
    2. John Schoeneman & Jami Fullerton, 2023. "Exploring relationships between nation branding and foreign direct investment," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 266-279, September.
    3. Rao-Nicholson, Rekha & Salaber, Julie & Cao, Tuan Hiep, 2016. "Long-term performance of mergers and acquisitions in ASEAN countries," Research in International Business and Finance, Elsevier, vol. 36(C), pages 373-387.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:7:y:1998:i:4:p:399-421. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.