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New media oversight, digital finance, and the effectiveness of cultural dissemination

Author

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  • Xiong, Mengying
  • Chen, Yijin
  • Zhou, Yunqian

Abstract

Using data from Chinese prefecture-level cities from 2009 to 2023 as research samples, this paper conducts an in-depth analysis of the interrelationships among new media supervision, digital finance, and the effectiveness of cultural dissemination. The study finds that: (1) There is a significant positive correlation between new media supervision and the effectiveness of cultural dissemination; (2) The promoting effect of new media supervision on cultural dissemination effectiveness exhibits heterogeneity between regions with high and low levels of tourism development; (3) Digital finance serves as a mediating variable in the relationship between new media supervision and the effectiveness of cultural dissemination; (4) The mediating effect of digital finance in the relationship between new media supervision and cultural dissemination effectiveness demonstrates heterogeneity between regions with high and low levels of digital infrastructure.

Suggested Citation

  • Xiong, Mengying & Chen, Yijin & Zhou, Yunqian, 2025. "New media oversight, digital finance, and the effectiveness of cultural dissemination," Finance Research Letters, Elsevier, vol. 86(PE).
    • Handle: RePEc:eee:finlet:v:86:y:2025:i:pe:s1544612325019476
    DOI: 10.1016/j.frl.2025.108693
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