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Competing on the Internet:: The case of Amazon.com

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  • Kotha, Suresh

Abstract

Rapid technological change and the growth of the Internet have enabled firms to rewrite the rules of the competition in many sectors of the US economy. Although many academics recognize the importance of the Internet, research highlighting successful business models that some firms have developed to compete via the Internet have been slow in coming. Using an in-depth case study on Amazon, this paper highlights how this exemplar firm is exploiting this emerging technology-driven media to rewrite the rules of competition in the book retailing industry.

Suggested Citation

  • Kotha, Suresh, 1998. "Competing on the Internet:: The case of Amazon.com," European Management Journal, Elsevier, vol. 16(2), pages 212-222, April.
    • Handle: RePEc:eee:eurman:v:16:y:1998:i:2:p:212-222
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    Cited by:

    1. Alexander Rossolov & Halyna Rossolova & José Holguín-Veras, 2021. "Online and in-store purchase behavior: shopping channel choice in a developing economy," Transportation, Springer, vol. 48(6), pages 3143-3179, December.
    2. Bianco, Federica & Michelino, Francesca, 2010. "The role of content management systems in publishing firms," International Journal of Information Management, Elsevier, vol. 30(2), pages 117-124.
    3. Zixuan Qin & Abeer Hassan & Mahalaxmi Adhikariparajuli, 2022. "Direct and Indirect Implications of the COVID-19 Pandemic on Amazon’s Financial Situation," JRFM, MDPI, vol. 15(9), pages 1-25, September.
    4. Eric A. Morse & Sally W. Fowler & Thomas B. Lawrence, 2007. "The Impact of Virtual Embeddedness on New Venture Survival: Overcoming the Liabilities of Newness1," Entrepreneurship Theory and Practice, , vol. 31(2), pages 139-159, March.

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