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Reciprocity between customer digitalisation and suppliers' green capabilities: Evidence from suppliers' green innovation performance

Author

Listed:
  • Qi, Huaijin
  • Liu, Yanxia
  • Chen, Le
  • Zhou, Xinge

Abstract

Customer digitalisation has emerged as a pivotal factor shaping reciprocal relationships between suppliers and customers in today's rapidly evolving business landscape. This study finds that customer digitalisation can encourage reciprocity between customer digitalisation and suppliers' green capabilities. Specifically, a one standard deviation increase in customer digitalisation leads to a 23.9% surge in suppliers' green innovation performance (GIP), along with a 37.7% surge in invention-type GIP, compared with the average. Customer digitalisation promotes suppliers' GIP by reducing information asymmetry in suppliers' green innovation processes as well as enabling the transfer of environmental costs from customers to suppliers. Enhanced suppliers' GIP in turn improves customers' future profitability and strengthens the stability of the supplier–customer relationship. This reciprocal relationship requires a foundation of long-term cooperation, enabling suppliers to pursue high-quality green innovation and steadily develop green capabilities.

Suggested Citation

  • Qi, Huaijin & Liu, Yanxia & Chen, Le & Zhou, Xinge, 2026. "Reciprocity between customer digitalisation and suppliers' green capabilities: Evidence from suppliers' green innovation performance," Energy Economics, Elsevier, vol. 155(C).
    • Handle: RePEc:eee:eneeco:v:155:y:2026:i:c:s014098832600071x
    DOI: 10.1016/j.eneco.2026.109192
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    Keywords

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    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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