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A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures

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  • Chaturvedi, Anil
  • Carroll, J. D.

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  • Chaturvedi, Anil & Carroll, J. D., 1998. "A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures," European Journal of Operational Research, Elsevier, vol. 111(2), pages 268-284, December.
    • Handle: RePEc:eee:ejores:v:111:y:1998:i:2:p:268-284
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    References listed on IDEAS

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    1. J. Carroll & Jih-Jie Chang, 1970. "Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition," Psychometrika, Springer;The Psychometric Society, vol. 35(3), pages 283-319, September.
    2. J. Carroll & Suzanne Winsberg, 1995. "Fitting an extended INDSCAL model to three-way proximity data," Journal of Classification, Springer;The Classification Society, vol. 12(1), pages 57-71, March.
    3. Suzanne Winsberg & J. Douglas Carroll, 1989. "A quasi-nonmetric method for multidimensional scaling VIA an extended euclidean model," Psychometrika, Springer;The Psychometric Society, vol. 54(2), pages 217-229, June.
    4. Wayne S. Desarbo & Ajay K. Manrai, 1992. "A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research," Marketing Science, INFORMS, vol. 11(1), pages 1-20.
    5. Eliashberg, Jehoshua & Manrai, Ajay K., 1992. "Optimal positioning of new product-concepts: Some analytical implications and empirical results," European Journal of Operational Research, Elsevier, vol. 63(3), pages 376-397, December.
    6. Wayne DeSarbo & J. Douglas Carroll, 1985. "Three-way metric unfolding via alternating weighted least squares," Psychometrika, Springer;The Psychometric Society, vol. 50(3), pages 275-300, September.
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    Cited by:

    1. van de Velden, M. & de Beuckelaer, A. & Groenen, P.J.F. & Busing, F.M.T.A., 2011. "Nonmetric Unfolding of Marketing Data: Degeneracy and Stability," ERIM Report Series Research in Management ERS-2011-006-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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