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Trial/awareness advertising decisions : A control problem with phase diagrams with non-stationary boundaries

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  • Muller, Eitan

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  • Muller, Eitan, 1983. "Trial/awareness advertising decisions : A control problem with phase diagrams with non-stationary boundaries," Journal of Economic Dynamics and Control, Elsevier, vol. 6(1), pages 333-350, September.
    • Handle: RePEc:eee:dyncon:v:6:y:1983:i:1:p:333-350
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    Cited by:

    1. Sweilam, Nasser H. & Abou Hasan, Muner M. & Baleanu, Dumitru, 2017. "New studies for general fractional financial models of awareness and trial advertising decisions," Chaos, Solitons & Fractals, Elsevier, vol. 104(C), pages 772-784.
    2. Guo, Xuezhen, 2014. "A novel Bass-type model for product life cycle quantification using aggregate market data," International Journal of Production Economics, Elsevier, vol. 158(C), pages 208-216.
    3. Ouardighi, Fouad El & Tapiero, Charles S., 1998. "Quality and the diffusion of innovations," European Journal of Operational Research, Elsevier, vol. 106(1), pages 31-38, April.
    4. Kamrad, Bardia & Lele, Shreevardhan S. & Siddique, Akhtar & Thomas, Robert J., 2005. "Innovation diffusion uncertainty, advertising and pricing policies," European Journal of Operational Research, Elsevier, vol. 164(3), pages 829-850, August.
    5. C. Marinelli & S. Savin, 2008. "Optimal Distributed Dynamic Advertising," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 569-591, June.
    6. Marinelli, Carlo, 2007. "The stochastic goodwill problem," European Journal of Operational Research, Elsevier, vol. 176(1), pages 389-404, January.
    7. Yao, Dong-Qing & Liu, John J., 2003. "Channel redistribution with direct selling," European Journal of Operational Research, Elsevier, vol. 144(3), pages 646-658, February.
    8. Benito Chen-Charpentier & Gilberto González-Parra & Abraham J. Arenas, 2016. "Fractional Order Financial Models for Awareness and Trial Advertising Decisions," Computational Economics, Springer;Society for Computational Economics, vol. 48(4), pages 555-568, December.
    9. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.

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