IDEAS home Printed from https://ideas.repec.org/a/eee/chsofr/v172y2023ics0960077923005180.html
   My bibliography  Save this article

How heterogeneous social influence acts on human decision-making in online social networks

Author

Listed:
  • Ni, Xuelian
  • Xiong, Fei
  • Pan, Shirui
  • Chen, Hongshu
  • Wu, Jia
  • Wang, Liang

Abstract

Social network-based tasks frequently emphasize the influence of direct neighbors on human decision-making. However, there is no objective consensus on whether direct neighbors are influential in all circumstances, or any other type of “neighbors” who have a greater impact. In this study, we investigate the patterns of heterogeneous social influence on human decision-making from the perspectives of opinions, behaviors, preferences and decision probabilities across three large-scale online networks. Our results demonstrate that the influence of similar behavior during exploration on decision-making outperforms that of explicit social relationships regardless of relationship sparsity, yet is associated with shared experiences, network structures, and individual attributes. Specifically, at low levels of experiences, similar behavior during exploration drives human behavioral shifts from bystanders to participants more effectively than explicit social relationships. Further incorporating heterogeneous influence into opinion dynamics through the matrix factorization framework, we reveal the mechanism of heterogeneous social influence acting on decision-making in online networks, with implications for understanding human decision-making.

Suggested Citation

  • Ni, Xuelian & Xiong, Fei & Pan, Shirui & Chen, Hongshu & Wu, Jia & Wang, Liang, 2023. "How heterogeneous social influence acts on human decision-making in online social networks," Chaos, Solitons & Fractals, Elsevier, vol. 172(C).
    • Handle: RePEc:eee:chsofr:v:172:y:2023:i:c:s0960077923005180
    DOI: 10.1016/j.chaos.2023.113617
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0960077923005180
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.chaos.2023.113617?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Huang, He & Xu, Yang & Xing, Jingli & Shi, Tianyu, 2023. "Social influence or risk perception? A mathematical model of self-protection against asymptomatic infection in multilayer network," Chaos, Solitons & Fractals, Elsevier, vol. 166(C).
    2. Pantelis P. Analytis & Daniel Barkoczi & Stefan M. Herzog, 2018. "Publisher Correction: Social learning strategies for matters of taste," Nature Human Behaviour, Nature, vol. 2(9), pages 708-708, September.
    3. Unai Alvarez-Rodriguez & Federico Battiston & Guilherme Ferraz Arruda & Yamir Moreno & Matjaž Perc & Vito Latora, 2021. "Evolutionary dynamics of higher-order interactions in social networks," Nature Human Behaviour, Nature, vol. 5(5), pages 586-595, May.
    4. Sinan Aral & Paramveer S. Dhillon, 2018. "Social influence maximization under empirical influence models," Nature Human Behaviour, Nature, vol. 2(6), pages 375-382, June.
    5. Rainer Hegselmann & Ulrich Krause, 2002. "Opinion Dynamics and Bounded Confidence Models, Analysis and Simulation," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 5(3), pages 1-2.
    6. Bin Zhou & Sen Pei & Lev Muchnik & Xiangyi Meng & Xiaoke Xu & Alon Sela & Shlomo Havlin & H. Eugene Stanley, 2020. "Realistic modelling of information spread using peer-to-peer diffusion patterns," Nature Human Behaviour, Nature, vol. 4(11), pages 1198-1207, November.
    7. Fernando P. Santos & Yphtach Lelkes & Simon A. Levin, 2021. "Link recommendation algorithms and dynamics of polarization in online social networks," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 118(50), pages 2102141118-, December.
    8. Kazutoshi Sasahara & Wen Chen & Hao Peng & Giovanni Luca Ciampaglia & Alessandro Flammini & Filippo Menczer, 2021. "Social influence and unfollowing accelerate the emergence of echo chambers," Journal of Computational Social Science, Springer, vol. 4(1), pages 381-402, May.
    9. Katarzyna Sznajd-Weron & Józef Sznajd, 2000. "Opinion Evolution In Closed Community," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 11(06), pages 1157-1165.
    10. Li, Hui-Jia & Xu, Wenzhe & Song, Shenpeng & Wang, Wen-Xuan & Perc, Matjaž, 2021. "The dynamics of epidemic spreading on signed networks," Chaos, Solitons & Fractals, Elsevier, vol. 151(C).
    11. Wan, Jinming & Ichinose, Genki & Small, Michael & Sayama, Hiroki & Moreno, Yamir & Cheng, Changqing, 2022. "Multilayer networks with higher-order interaction reveal the impact of collective behavior on epidemic dynamics," Chaos, Solitons & Fractals, Elsevier, vol. 164(C).
    12. Pantelis P. Analytis & Daniel Barkoczi & Stefan M. Herzog, 2018. "Social learning strategies for matters of taste," Nature Human Behaviour, Nature, vol. 2(6), pages 415-424, June.
    13. Guillaume Deffuant & David Neau & Frederic Amblard & Gérard Weisbuch, 2000. "Mixing beliefs among interacting agents," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 3(01n04), pages 87-98.
    14. Sinan Aral & Paramveer S. Dhillon, 2018. "Publisher Correction: Social influence maximization under empirical influence models," Nature Human Behaviour, Nature, vol. 2(9), pages 707-707, September.
    15. Pedraza, Lucía & Pinasco, Juan Pablo & Saintier, Nicolas & Balenzuela, Pablo, 2021. "An analytical formulation for multidimensional continuous opinion models," Chaos, Solitons & Fractals, Elsevier, vol. 152(C).
    16. Robert M. Bond & Christopher J. Fariss & Jason J. Jones & Adam D. I. Kramer & Cameron Marlow & Jaime E. Settle & James H. Fowler, 2012. "A 61-million-person experiment in social influence and political mobilization," Nature, Nature, vol. 489(7415), pages 295-298, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pérez-Martínez, H. & Bauzá Mingueza, F. & Soriano-Paños, D. & Gómez-Gardeñes, J. & Floría, L.M., 2023. "Polarized opinion states in static networks driven by limited information horizons," Chaos, Solitons & Fractals, Elsevier, vol. 175(P1).
    2. Shang, Lihui & Zhao, Mingming & Ai, Jun & Su, Zhan, 2021. "Opinion evolution in the Sznajd model on interdependent chains," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 565(C).
    3. Lu, Xi & Mo, Hongming & Deng, Yong, 2015. "An evidential opinion dynamics model based on heterogeneous social influential power," Chaos, Solitons & Fractals, Elsevier, vol. 73(C), pages 98-107.
    4. María Cecilia Gimenez & Luis Reinaudi & Ana Pamela Paz-García & Paulo Marcelo Centres & Antonio José Ramirez-Pastor, 2021. "Opinion evolution in the presence of constant propaganda: homogeneous and localized cases," The European Physical Journal B: Condensed Matter and Complex Systems, Springer;EDP Sciences, vol. 94(1), pages 1-11, January.
    5. Toth, Gabor & Galam, Serge, 2022. "Deviations from the majority: A local flip model," Chaos, Solitons & Fractals, Elsevier, vol. 159(C).
    6. Tiwari, Mukesh & Yang, Xiguang & Sen, Surajit, 2021. "Modeling the nonlinear effects of opinion kinematics in elections: A simple Ising model with random field based study," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 582(C).
    7. Karataieva, Tatiana & Koshmanenko, Volodymyr & Krawczyk, Małgorzata J. & Kułakowski, Krzysztof, 2019. "Mean field model of a game for power," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 525(C), pages 535-547.
    8. Agnieszka Kowalska-Styczeń & Krzysztof Malarz, 2020. "Noise induced unanimity and disorder in opinion formation," PLOS ONE, Public Library of Science, vol. 15(7), pages 1-22, July.
    9. Wang, Chaoqian, 2021. "Opinion dynamics with bilateral propaganda and unilateral information blockade," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 566(C).
    10. Muslim, Roni & Wella, Sasfan A. & Nugraha, Ahmad R.T., 2022. "Phase transition in the majority rule model with the nonconformist agents," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 608(P2).
    11. Quanbo Zha & Gang Kou & Hengjie Zhang & Haiming Liang & Xia Chen & Cong-Cong Li & Yucheng Dong, 2020. "Opinion dynamics in finance and business: a literature review and research opportunities," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-22, December.
    12. Benjamin Cabrera & Björn Ross & Daniel Röchert & Felix Brünker & Stefan Stieglitz, 2021. "The influence of community structure on opinion expression: an agent-based model," Journal of Business Economics, Springer, vol. 91(9), pages 1331-1355, November.
    13. Shane T. Mueller & Yin-Yin Sarah Tan, 2018. "Cognitive perspectives on opinion dynamics: the role of knowledge in consensus formation, opinion divergence, and group polarization," Journal of Computational Social Science, Springer, vol. 1(1), pages 15-48, January.
    14. Castro, Luis E. & Shaikh, Nazrul I., 2018. "A particle-learning-based approach to estimate the influence matrix of online social networks," Computational Statistics & Data Analysis, Elsevier, vol. 126(C), pages 1-18.
    15. Calvelli, Matheus & Crokidakis, Nuno & Penna, Thadeu J.P., 2019. "Phase transitions and universality in the Sznajd model with anticonformity," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 513(C), pages 518-523.
    16. Lucas Böttcher & Hans J Herrmann & Hans Gersbach, 2018. "Clout, activists and budget: The road to presidency," PLOS ONE, Public Library of Science, vol. 13(3), pages 1-11, March.
    17. Yaofeng Zhang & Renbin Xiao, 2015. "Modeling and Simulation of Polarization in Internet Group Opinions Based on Cellular Automata," Discrete Dynamics in Nature and Society, Hindawi, vol. 2015, pages 1-15, August.
    18. Han, Wenchen & Gao, Shun & Huang, Changwei & Yang, Junzhong, 2022. "Non-consensus states in circular opinion model with repulsive interaction," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 585(C).
    19. Li, Tingyu & Zhu, Hengmin, 2020. "Effect of the media on the opinion dynamics in online social networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 551(C).
    20. Zhu, Jiefan & Yao, Yiping & Tang, Wenjie & Zhang, Haoming, 2022. "An agent-based model of opinion dynamics with attitude-hiding behaviors," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 603(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:chsofr:v:172:y:2023:i:c:s0960077923005180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Thayer, Thomas R. (email available below). General contact details of provider: https://www.journals.elsevier.com/chaos-solitons-and-fractals .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.