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Redefining the product life cycle: The five-element product wave

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  • Ryan, Chuck
  • Riggs, Walter E.

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  • Ryan, Chuck & Riggs, Walter E., 1996. "Redefining the product life cycle: The five-element product wave," Business Horizons, Elsevier, vol. 39(5), pages 33-40.
    • Handle: RePEc:eee:bushor:v:39:y:1996:i:5:p:33-40
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    References listed on IDEAS

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    1. Bennett, Roger C. & Cooper, Robert G., 1984. "The product life cycle trap," Business Horizons, Elsevier, vol. 27(5), pages 7-16.
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    Cited by:

    1. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.
    2. H. H. J. K. Li & K. H. Tan, 2019. "Transformative innovation: turning commoditised products into radically high-valued products," Journal of Intelligent Manufacturing, Springer, vol. 30(7), pages 2645-2658, October.

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