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Custom control of corporate identity : Realistic system required

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  • Margulies, Walter P.

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  • Margulies, Walter P., 1970. "Custom control of corporate identity : Realistic system required," Business Horizons, Elsevier, vol. 13(1), pages 31-36, February.
    • Handle: RePEc:eee:bushor:v:13:y:1970:i:1:p:31-36
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    Cited by:

    1. Popy Rufaidah, 2002. "Corporate Identity Management: The Comparison Between Verbal (Strategic Management, Marketing and Communication Schools and Visual (Design Schools) Models," Working Papers in Business, Management and Finance 200202, Department of Management and Business, Padjadjaran University, revised Jun 2002.
    2. Patricia Martínez & Andrea Pérez & Ignacio Rodríguez del Bosque, 2014. "Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry," Journal of Business Ethics, Springer, vol. 124(1), pages 47-66, September.

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