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Prospect theory and pricing decisions


  • Urbany, Joel E.
  • Dickson, Peter R.


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  • Urbany, Joel E. & Dickson, Peter R., 1990. "Prospect theory and pricing decisions," Journal of Behavioral Economics, Elsevier, vol. 19(1), pages 69-80.
  • Handle: RePEc:eee:beheco:v:19:y:1990:i:1:p:69-80

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    Cited by:

    1. Cherry, John & Fraedrich, John, 2002. "Perceived risk, moral philosophy and marketing ethics: mediating influences on sales managers' ethical decision-making," Journal of Business Research, Elsevier, vol. 55(12), pages 951-962, December.
    2. Yasemin Boztug & Lutz Hildebrandt, 2005. "An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity," SFB 649 Discussion Papers SFB649DP2005-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    3. Venkatesh Shankar & Ruth N. Bolton, 2004. "An Empirical Analysis of Determinants of Retailer Pricing Strategy," Marketing Science, INFORMS, vol. 23(1), pages 28-49, May.

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