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Osgood's semantic differential: a review of the Romanian social sciences literature

Author

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  • Alexandru-Constantin Strunga

    (University of Craiova, Romania)

Abstract

Starting from 1957, with the seminal book of Osgood, Suci and Tannenbaum's ‘Measurement of Meaning', the semantic differential rapidly developed as a complex and subtle research instrument used for measuring social sentiments and attitudes with profound consequences for the social sciences research methodology. The aim of this paper is to analyze how the semantic differential was defined and presented in the Romanian social sciences literature and how it was progressively adopted by the Romanian methodologists from a variety of fields: psychology, sociology and education sciences.

Suggested Citation

  • Alexandru-Constantin Strunga, 2014. "Osgood's semantic differential: a review of the Romanian social sciences literature," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 1(2), pages 22-28, December.
    • Handle: RePEc:edt:jsserr:v:1:y:2014:i:2:p:22-28
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    Cited by:

    1. Rachmat Kriyantono, 2017. "Consumers� Internal Meaning on Complementary Co-Branding Product by Using Osgood�s Theory of Semantic Differential," GATR Journals jmmr140, Global Academy of Training and Research (GATR) Enterprise.

    More about this item

    Keywords

    Osgood's semantic differential; social sciences methodology; qualitative research; EPA structure; measurement of meaning;
    All these keywords.

    JEL classification:

    • Y8 - Miscellaneous Categories - - Related Disciplines
    • Z0 - Other Special Topics - - General

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