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Verstärkte Spezialisierung deutscher Unternehmen

Author

Listed:
  • Martin Gornig
  • Bernd Görzig

Abstract

Der Wandel der Produktions- und Nachfragebedingungen verlangt von den Unternehmen immer wieder Anpassungen ihrer Produktpalette. Die Mehrzahl der Unternehmen im verarbeitenden Gewerbe in Deutschland verfolgten dabei eine Spezialisierungsstrategie. Sie konzentrieren sich auf die Erstellung und Vermarktung immer weniger Produkte. Damit steigern diese Unternehmen vor allem ihre Produktivität. Unternehmen mit steigender Produktvielfalt, die eine Diversifizierungsstrategie verfolgen, erweisen sich dagegen bei Umsatz und Beschäftigung als deutlich wachstumsstärker.

Suggested Citation

  • Martin Gornig & Bernd Görzig, 2007. "Verstärkte Spezialisierung deutscher Unternehmen," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, vol. 74(20), pages 333-335.
  • Handle: RePEc:diw:diwwob:74-20-2
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    File URL: http://www.diw.de/documents/publikationen/73/diw_01.c.57352.de/07-20-2.pdf
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    Citations

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    Cited by:

    1. Nils Braakmann & Joachim Wagner, 2011. "Product diversification and stability of employment and sales: first evidence from German manufacturing firms," Applied Economics, Taylor & Francis Journals, vol. 43(27), pages 3977-3985.
    2. Nils Braakmann & Joachim Wagner, 2009. "Product Differentiation and Profitability in German Manufacturing Firms," Working Paper Series in Economics 115, University of Lüneburg, Institute of Economics.
    3. Bernd Görzig & Martin Gornig & Axel Werwatz, 2007. "Produktvielfalt und Produktivität der IKT-Produzenten:Eine Analyse unter Nutzung verbundener amtlicher Unternehmensdaten," AStA Wirtschafts- und Sozialstatistisches Archiv, Springer;Deutsche Statistische Gesellschaft - German Statistical Society, vol. 1(2), pages 145-161, October.
    4. Braakmann Nils & Wagner Joachim, 2011. "Product Diversification and Profitability in German Manufacturing Firms," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 231(3), pages 326-335, June.

    More about this item

    Keywords

    Product diversification; productivity; innovation;

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity

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