Les défis du futur : les entreprises adaptives

In the global macroeconomic context, the outlook for the future is affected by a high uncertainty caused by financial system disruptions, rising inflation rates, and consequences of three years of pandemic. In this situation, the risk to the world economy is the beginning of a process of deglobalization with an expected slowdown in economic growth from 3.4% in 2022 to 3% by 2024 (International Monetary Fund). Long-term forecasts suggest that companies will evolve in an environment characterized by the slow decline in global growth and, in order to survive, they will be forced to review their business models. Currently, leading companies operate in highly dynamic markets characterized by a cycle of accelerated product life, constant innovations in technologies and change processes business model. To overcome the looming challenges, companies must invest in innovation but, above all, create new new business opportunities. To guide these choices, it is necessary to make forecasts that are no longer based on models based on performance metrics based on current operating systems. On the contrary They will need to adopt organizational systems that can respond to consumer trends with 1) Centrality of the customer experience (customized products that meet the environmental and social sustainability); (2) provision of flexible, lean and on-demand services (Example, Leasing vs. Buying the Product, Cloud Computing, Digitization of Banking, Financial and insurance); 3) Improving the digital supply chain, in open format, with real-time data exchange. 4) greater attention to health, physical and mental well-being and sustainable economic development; 5) integrated mobility, with a lower impact on the environment. For support these systems, an adequate data strategy is needed, one that, in the field of Digital, uses the organization's data to make smarter business decisions, more timely and effective.