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Financial Performance and Investment Decision Making in Kenya

Author

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  • Emily Ateino

    (African Journal of Commercial Studies)

Abstract

Investors can gain insight into an organization's future by examining its financial performance, which shows whether its operations and profits are on track to increase as well as the outlook for its stock. Financial performance is a snapshot of an organization's economic health and the management's performance. Investors can gain insight into an organization's future by examining its financial performance, which shows whether its operations and profits are on track to increase as well as the outlook for its stock. Financial performance is a snapshot of an organization's economic health and the management's performance. This paper examines the interactions between profitability and liquidity in terms of financial performance and investment options. Based on the study's findings, management must evaluate profitability, solvency, and liquidity in order to fulfill goals like maximizing shareholders' value.

Suggested Citation

  • Emily Ateino, 2022. "Financial Performance and Investment Decision Making in Kenya," African Journal of Commercial Studies, African Journal of Commercial Studies, vol. 1(2).
    • Handle: RePEc:cwk:ajocsk:2022-06
    DOI: 10.59413/ajocs/v1.i2.1
    as

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    References listed on IDEAS

    as
    1. Ali Saleh Alarussi & Sami Mohammed Alhaderi, 2018. "Factors affecting profitability in Malaysia," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 45(3), pages 442-458, August.
    2. Brahmadev Panda & N. M. Leepsa, 2017. "Agency theory: Review of Theory and Evidence on Problems and Perspectives," Indian Journal of Corporate Governance, , vol. 10(1), pages 74-95, June.
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