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More similar than different: A study of cooperative product innovation with multiple external stakeholders

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  • von der Heidt, Tania
  • Scott, Don

Abstract

This paper uses a strategy—structure—performance-based model of marketing channel relationship structure to conduct an empirical examination of the involvement of four external stakeholder groups in manufacturing firms' product innovation. The results show that firms' stakeholder orientation (strategy), involvement of stakeholders in product innovation (structure) and quality of stakeholder relationships (performance) are intrinsically linked. Also, the way in which multiple stakeholder groups were involved in manufacturing firms' product innovation was more similar than different.

Suggested Citation

  • von der Heidt, Tania & Scott, Don, 2011. "More similar than different: A study of cooperative product innovation with multiple external stakeholders," Journal of Management & Organization, Cambridge University Press, vol. 17(1), pages 95-122, January.
    • Handle: RePEc:cup:jomorg:v:17:y:2011:i:01:p:95-122_00
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    Cited by:

    1. Jing Li & Jun Xia & Edward J. Zajac, 2018. "On the duality of political and economic stakeholder influence on firm innovation performance: Theory and evidence from Chinese firms," Strategic Management Journal, Wiley Blackwell, vol. 39(1), pages 193-216, January.
    2. Ching‐Hsun Chang, 2018. "How to Enhance Green Service and Green Product Innovation Performance? The Roles of Inward and Outward Capabilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 411-425, July.

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