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Demand and Quality Uncertainty in Pecan Purchasing Decisions

Author

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  • Park, Timothy A.
  • Florkowski, Wojciech J.

Abstract

A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources for purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.

Suggested Citation

  • Park, Timothy A. & Florkowski, Wojciech J., 1999. "Demand and Quality Uncertainty in Pecan Purchasing Decisions," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 31(1), pages 29-39, April.
    • Handle: RePEc:cup:jagaec:v:31:y:1999:i:01:p:29-39_02
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    Cited by:

    1. Moore, Eli D. & Williams, Gary W., 2008. "Is the Texas Pecan Checkoff Program Working?," Reports 90497, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    2. Lohr, Luanne, "undated". "Welfare Effects of Eco-label Proliferation: Too Much of a Good Thing?," New Economic Approaches to Consumer Welfare and Nutrition - FAMC 1999 Conference 260297, Food and Agricultural Marketing Consortium (FAMC).
    3. Davis, Todd D. & Patrick, George F. & Coble, Keith H. & Knight, Thomas O. & Baquet, Alan E., 2005. "Forward Pricing Behavior of Corn and Soybean Producers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 37(1), pages 145-160, April.

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