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The ARF Copy Research Validity Project

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  • Haley, Russell I.
  • Baldinger, Allan L.

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  • Haley, Russell I. & Baldinger, Allan L., 2000. "The ARF Copy Research Validity Project," Journal of Advertising Research, Cambridge University Press, vol. 40(06), pages 114-135, December.
  • Handle: RePEc:cup:jadres:v:40:y:2000:i:06:p:114-135_00
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    Cited by:

    1. Pieters, Rik G. M. & de Klerk-Warmerdam, Marianne, 1996. "Ad-evoked feelings: Structure and impact on Aad and recall," Journal of Business Research, Elsevier, vol. 37(2), pages 105-114, October.
    2. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.
    3. Rizwan Ali Khadim & Bilal Zafar & Muhammad Younis, 2014. "Social Media Communication and Consumer Brand Perceptions," International Journal of Social Sciences and Management Studies (IJSSMS), The Economics and Social Development Organization (TESDO), vol. 1(1), pages 12-20, March.

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