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Employer attractiveness: a study into the link between demographics of jobseekers and reasons for applying for a position

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  • Nick Chandler

    (Budapest Business School, Hungary)

Abstract

This study focuses on employer attractiveness, namely the attributes that motivate job-seekers to apply for a job and the demographic variables that may affect employer attractiveness. The demographics of age, gender, years worked, and the faculty/study-related variables are examined through a quantitative approach with a sample of 1056 Hungarian students. Some significant differences were found for ‘money’, opportunities to develop and job conditions. This study also uncovered two new attributes: job (contractual) conditions; and type of work (tasks). These findings imply that employer branding strategies should consider national idiosyncrasies, and not rely on existing empirical findings.

Suggested Citation

  • Nick Chandler, 2019. "Employer attractiveness: a study into the link between demographics of jobseekers and reasons for applying for a position," Journal of Human Resource Management, Comenius University in Bratislava, Faculty of Management, vol. 22(1), pages 30-45.
    • Handle: RePEc:cub:journl:v:22:y:2019:i:1:p:30-45
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    File URL: https://www.jhrm.eu/2019/06/30-employer-attractiveness-a-study-into-the-link-between-demographics-of-jobseekers-and-reasons-for-applying-for-a-position/
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    More about this item

    Keywords

    employer branding; attributes; demographics; motivators;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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