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Modelo estratégico prospectivo a las emprendedoras del departamento de Casanare

Author

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  • Wilquer Herney Cruz Medina

Abstract

La planeación es la ruta para el crecimiento y la aceleración de las organizaciones, sin embargo, son múltiples los factores internos y externos que dificultan el éxito de las microempresas. Por tal motivo, se construyó un modelo estratégico prospectivo para el fomento de los emprendimientos asociados a la Corporación Manos de Mujer en el departamento de Casanare. La investigación de tipo descriptivo se enmarca en un enfoque cualitativo mediante muestreo por conveniencia, aplicando veinte entrevistas semiestructuradas a emprendedoras de la Corporación. Entre los hallazgos, se encontró que los registros sanitarios, es la variable con mayor importancia según el plano de influencia y dependencia para el buen funcionamiento de los negociosa futuro. Se concluye que los registros legales determinan el crecimiento de las organizaciones femeninas en Yopal-Casanare; por tanto, se propone el mejoramiento de las variables de resultado (infraestructura tecnológica, capacidad instalada, apalancamiento financiero de fuentes externas, posicionamiento de productos y plan financiero) para que no obstruyan a largo plazo, el proceso competitivo de los emprendimientos. ******************************************************************************************************************************************************************************************* Planning is the route for growth and acceleration of organizations, however, there are multiple internal and external factors that hinder the success of microenterprises. For this reason, a prospective strategic model was built for the promotion of ventures associated with the Manos de Mujer Corporation in the department of Casanare. The descriptive type of research is part of a qualitative approach through convenience sampling, applying twenty semi-structured interviews to entrepreneurs of the Corporation.Among the findings, it was found that health records are the most important variable according to the level of influence and dependency for the proper functioning of businesses in the future. It is concluded that legal records determine the growth of women's organizations in Yopal-Casanare; Therefore, the improvement of the result variables (technological infrastructure, installed capacity, financial leverage from external sources, product positioning and financial plan) is proposed so that they do not obstruct the competitive process of the ventures in the long term. ****************************************************************************************************************************************************************************************** O planejamento é o caminho para o crescimento e aceleracao das organizacoes, porém, sao múltiplos os fatores internos e externos que dificultam o sucesso das microempresas. Por isso, foi construído um modelo estratégico prospectivo para a promocao de empreendimentos associados a Corporacao Manos de Mujer no departamento de Casanare. A pesquisa do tipo descritiva insere-se em abordagem qualitativa por meio de amostragem por conveniencia, aplicando-se vinte entrevistas semiestruturadas a empresários da Corporacao. Entre os achados, constatou-se que os registros de saúde sao a variável mais importante de acordo com o nível de influencia e dependencia para o bom funcionamento dos negócios no futuro. Conclui-se que os registros legais determinam o crescimento dasorganizacoes de mulheres em Yopal-Casanare; Portanto, propoe-se a melhoria das variáveis de resultado (infraestrutura tecnológica, capacidade instalada, alavancagem financeira de fontes externas, posicionamento do produto e plano financeiro) para que nao obstruam o processo competitivo dos empreendimentos no longo prazo.

Suggested Citation

  • Wilquer Herney Cruz Medina, 2023. "Modelo estratégico prospectivo a las emprendedoras del departamento de Casanare," Revista Tendencias, Universidad de Narino, vol. 24(1), pages 155-173, January.
  • Handle: RePEc:col:000520:020630
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    More about this item

    Keywords

    capital humano; desarrollo humano; economía de la empresa; empresaria; planificación; productividad;
    All these keywords.

    JEL classification:

    • B54 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Feminist Economics
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • P41 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Planning, Coordination, and Reform

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