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Audience-Centric Engagement, Collaboration Culture and Platform Counterbalancing: A Longitudinal Study of Ongoing Sensemaking of Emerging Technologies

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  • Sherwin Chua

    (Department of Journalism, Media and Communication, University of Gothenburg, Sweden)

  • Oscar Westlund

    (Department of Journalism and Media Studies, Oslo Metropolitan University, Norway)

Abstract

Digital journalism studies have done little in terms of studying longitudinally the interrelationships between emerging technology and convergent news practices. This study addresses that void by using a sensemaking approach to examine how emerging technology was appropriated and enacted in the convergent news activities of newsworkers, and how they made sense of the emerging technologies over two and a half years. Our study analyzes two newsrooms in Singapore: 1) a digital-first legacy newspaper, and 2) an independent digital-only news startup. This article employs the Infotendencias Group’s (2012) analytical framework and its four dimensions of news convergence: i) business, ii) professional, iii) technological, and iv) contents. Additionally, it proposes and employs a fifth dimension: v) audience-centric engagement. The fifth dimension is based on the concept of “measurable journalism” (Carlson, 2018), analyzing how its actors influence the relationship between newsrooms and their audiences. This study builds on two rounds of in-depth interviews conducted from end-2015 to mid-2016, and again in 2018. Our findings show that audience-centric-engagement practices are observed in all four dimensions of convergent news activities of each news organization, and leads to three main conclusions: 1) the growing significance of audience-centric engagement, 2) an emergence of a collaboration culture, and 3) the salience of platform counterbalancing.

Suggested Citation

  • Sherwin Chua & Oscar Westlund, 2019. "Audience-Centric Engagement, Collaboration Culture and Platform Counterbalancing: A Longitudinal Study of Ongoing Sensemaking of Emerging Technologies," Media and Communication, Cogitatio Press, vol. 7(1), pages 153-165.
    • Handle: RePEc:cog:meanco:v:7:y:2019:i:1:p:153-165
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    References listed on IDEAS

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    1. Tamara Witschge & C.W. Anderson & David Domingo & A. Hermida, 2016. "The SAGE Handbook of Digital Journalism," ULB Institutional Repository 2013/230711, ULB -- Universite Libre de Bruxelles.
    2. Oscar Westlund & Mats Ekström, 2018. "News and Participation through and beyond Proprietary Platforms in an Age of Social Media," Media and Communication, Cogitatio Press, vol. 6(4), pages 1-10.
    3. Seth C. Lewis & Logan Molyneux, 2018. "A Decade of Research on Social Media and Journalism: Assumptions, Blind Spots, and a Way Forward," Media and Communication, Cogitatio Press, vol. 6(4), pages 11-23.
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    Cited by:

    1. Ivar John Erdal & Kjetil Vaage Øie & Brett Oppegaard & Oscar Westlund, 2019. "Invisible Locative Media: Key Considerations at the Nexus of Place and Digital Journalism," Media and Communication, Cogitatio Press, vol. 7(1), pages 166-178.
    2. Antonio Mendez & Bella Palomo & Agustin Rivera, 2020. "Managing Social Networks in Online-Native Newsrooms: When Less Means More," Media and Communication, Cogitatio Press, vol. 8(2), pages 124-134.
    3. Mats Ekström & Oscar Westlund, 2019. "The Dislocation of News Journalism: A Conceptual Framework for the Study of Epistemologies of Digital Journalism," Media and Communication, Cogitatio Press, vol. 7(1), pages 259-270.
    4. Sherwin Chua & Andrew Duffy, 2019. "Friend, Foe or Frenemy? Traditional Journalism Actors’ Changing Attitudes towards Peripheral Players and Their Innovations," Media and Communication, Cogitatio Press, vol. 7(4), pages 112-122.
    5. Silke Fürst, 2020. "In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality," Media and Communication, Cogitatio Press, vol. 8(3), pages 270-280.

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