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Do I Contribute More When I Trust More? Differential Effects of Cognition- and Affect-Based Trust

Author

Listed:
  • Kok-Yee Ng

    (Nanyang Business School)

  • Roy Y. J. Chua

    (Columbia University)

Abstract

This study investigates the relationship between level of trust and cooperative behaviours in a social dilemma. We argue that this relationship should depend on the basis of trust (cognition- versus affect-based) and on beliefs about the equality of resource endowments. Results supported our prediction that increasing affect-based trust increases cooperation, but increasing cognition-based trust to a certain level can reduce cooperation because of free-riding tendency. Moreover, these effects of trust are stronger for individuals who believed that other group members had more resources than they did. Thus, our study demonstrates that higher levels of trust do not necessarily encourage cooperation. Implications of these findings are discussed.

Suggested Citation

  • Kok-Yee Ng & Roy Y. J. Chua, 2006. "Do I Contribute More When I Trust More? Differential Effects of Cognition- and Affect-Based Trust," Management and Organization Review, International Association of Chinese Management Research, vol. 2(1), pages 43-66, March.
    • Handle: RePEc:cmr:mor101:v:1:y:2006:i:1:p:43-66
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    Cited by:

    1. Zur, Andrew & Leckie, Civilai & Webster, Cynthia M., 2012. "Cognitive and affective trust between Australian exporters and their overseas buyers," Australasian marketing journal, Elsevier, vol. 20(1), pages 73-79.
    2. Gobena, Lemessa Bayissa & Van Dijke, Marius, 2016. "Power, justice, and trust: A moderated mediation analysis of tax compliance among Ethiopian business owners," Journal of Economic Psychology, Elsevier, vol. 52(C), pages 24-37.
    3. Wang, Zhan & McNally, Regina & Lenihan, Helena, 2019. "The role of social capital and culture on social decision-making constraints: A multilevel investigation," European Management Journal, Elsevier, vol. 37(2), pages 222-232.
    4. Chen, Jianyu & Gong, Xiushuang & Ren, Rui, 2023. "Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

    More about this item

    Keywords

    Affect-based Trust; Cooperative Behaviors; Social Dilemma; Trust;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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