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Spotlight on industry branches: The brewery tradeTemporarily boosted by the hot summer weather and the enthusiasm in Germany for the soccer world championship

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  • Matthias Balz

Abstract

After it was reported in May 2010 that beer sales had fallen to their lowest May levels in Germany since 1993, brewers got a breathe of relief in the following months. Enthusiasm from the soccer world championship in South Africa and the unusually hot summer stimulated beer sales in Germany. According to the results of the Ifo Business Survey the beverage sector as a whole in Germany made an unusual jump in production and sales in July 2010.

Suggested Citation

  • Matthias Balz, 2010. "Spotlight on industry branches: The brewery tradeTemporarily boosted by the hot summer weather and the enthusiasm in Germany for the soccer world championship," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 63(15), pages 37-39, August.
  • Handle: RePEc:ces:ifosdt:v:63:y:2010:i:15:p:37-39
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    File URL: https://www.ifo.de/DocDL/ifosd_2010_15_3.pdf
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    References listed on IDEAS

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    1. Matthias Balz, 2005. "Industry branch report: Comments and data on the world beer market," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 58(17), pages 34-36, September.
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    Cited by:

    1. Matthias Balz, 2012. "Branch spotlight: The Beer Market in Germany – Largely Stable at 2010 Level," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 65(16), pages 48-52, August.

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      More about this item

      JEL classification:

      • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
      • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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