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Globalization And Small Businesses And Economies – Challenges And Opportunities

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  • NINKO KOSTOVSKI

    (UNIVERSITY AMERICAN COLLEGE SKOPJE, MACEDONIA)

  • SNEZANA HRISTOVA

    (UNIVERSITY AMERICAN COLLEGE SKOPJE, MACEDONIA)

Abstract

In this paper, we analyze the effect of globalization in general and from the viewpoint of the small and medium sized companies in the Republic of Macedonia, as a typical developing economy. Our survey of 100 managers and business owners from small and medium sized enterprises indicates that they tend to perceive the globalization with more conservative glasses as negative, or at the best, as a neutral phenomenon to their overall business prospects. However, to harvest the apparent opportunities of the globalization and to achieve the desired internationalization of their businesses, they call for intensive regional cooperation seeing it as a gateway to much harsher realms of the globalized market. The literature review and the examples from some other countries support these conservative standing of our managers and offer practical explanations why the approach towards the globalization is conservative and often even negative. Small business is important provider of new jobs, ideas and business concepts. However, with the opening of the global market it is a constant pursue for customers all around the world, having to meet their diverse and rapidly changing needs and facing extremely shortened delivery terms and product lifecycles. Many small companies, particularly from the developing countries are not adequately prepared to face the reality of this challenge. On the other hand, the big multinational companies receive more than hefty incentives to invest into the developing countries and that creates additional negative sentiments towards the globalization among the local companies.

Suggested Citation

  • Ninko Kostovski & Snezana Hristova, 2016. "Globalization And Small Businesses And Economies – Challenges And Opportunities," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 53-60, August.
    • Handle: RePEc:cbu:jrnlec:y:2016:v:4:p:53-60
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    References listed on IDEAS

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