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Le luxe peut être cher, mais est-il toujours rare ?

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  • Bernard Catry

Abstract

The world of luxury provides both quality and emotion. This emotion stems from the scarcity and exclusivity of the desired items. But is it possible for luxury houses to pursue this rarity strategy in front of the relative democratization of luxury markets? Facing this challenge, luxury incumbents do not rely only on natural or objective rarity based on the material and components they use. Progressively, they shift towards more virtual scarcity dimensions, conveyed by marketing and information policies. Analysis of this trend and of its consequences.

Suggested Citation

  • Bernard Catry, 2007. "Le luxe peut être cher, mais est-il toujours rare ?," Revue française de gestion, Lavoisier, vol. 171(2), pages 49-63.
    • Handle: RePEc:cai:rfglav:rfg_171_0049
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    Cited by:

    1. Kapferer, Jean-Noël, 2012. "Abundant rarity: The key to luxury growth," Business Horizons, Elsevier, vol. 55(5), pages 453-462.
    2. Bahri-Ammari, Nedra & Coulibaly, Daouda & Ben Mimoun, Mohamed Slim, 2020. "The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    3. Nathalie Veg-Sala, 2019. "Les modèles de livraison lors d’un achat en ligne dans le luxe," Post-Print hal-02550422, HAL.
    4. Achabou, Mohamed Akli & Dekhili, Sihem, 2013. "Luxury and sustainable development: Is there a match?," Journal of Business Research, Elsevier, vol. 66(10), pages 1896-1903.

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