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Aménités environnementales et rente territoriale sur un marché de services différenciés : le cas du marché des gîtes ruraux labellisés en France

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  • Amédée Mollard
  • Mbolatiana Rambonilaza
  • Dominique Vollet

Abstract

Tourist services can only be used on-site, and location therefore becomes a servicespecific characteristic for consumers and a factor influencing their cost and quality for providers. These services are a fine illustration of territorial rent differential. This territorial rent differential can be tested empirically in a French context by applying the hedonic pricing method to the quality-assured holiday cottage market. It is also possible to explore the role of environmental and territorial variables as service differentiation tools for tourism managers. The results of econometric analysis on market prices for quality-assured holiday cottages show that not only the inherent attributes of the holiday cottages but also environmental variables act as service differentiation tools. However, the actors do not use immediate natural environment variables in their differentiation strategy, which operates more on territorial variables. Two baseline territories were selected: one currently enjoying renewed consumer interest (the Aubrac territory, set deep in the Massif Central), and another more longstanding favourite with tourists (the Baronnies territory in the Drôme). Comparative analysis showed a catch-up trend for up-and-coming territories that are increasingly valued by the market.

Suggested Citation

  • Amédée Mollard & Mbolatiana Rambonilaza & Dominique Vollet, 2006. "Aménités environnementales et rente territoriale sur un marché de services différenciés : le cas du marché des gîtes ruraux labellisés en France," Revue d'économie politique, Dalloz, vol. 116(2), pages 251-275.
  • Handle: RePEc:cai:repdal:redp_162_0251
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    Citations

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    Cited by:

    1. Elsasser, Peter & Meyerhoff, Jürgen & Montagné, Claire & Stenger, Anne, 2009. "A bibliography and database on forest benefit valuation studies from Austria, France, Germany, and Switzerland - A possible base for a concerted European approach," Journal of Forest Economics, Elsevier, vol. 15(1-2), pages 93-107, January.
    2. Moalla, M. & Mollard, A., 2011. "Le rôle des cognitions environnementales dans la valorisation économique des produits et des services touristiques," Working Papers 201102, Grenoble Applied Economics Laboratory (GAEL).
    3. repec:tou:journl:v:46:y:2017:p:93-115 is not listed on IDEAS

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