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Business Model Canvas Acceptance among French Entrepreneurship Students: Principles for Enhancing Innovation Artefacts in Business Education

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  • Marcos Lima
  • Patricia Baudier

Abstract

Alexander Osterwalder?s Business Model Canvas (BMC) has become one of the most used and cited frameworks among entrepreneurs and innovators. What elements drive the adoption and use of this tool? Despite the popularity of business model artefacts in general and the BMC in particular, there is little academic literature about the attributes that lead to their acceptance among innovation and entrepreneurship students worldwide. This article aims to contribute to filling this gap by applying the Unified Theory of Acceptance and Use of Technology model among BMC users. We argue that a better understanding of the factors associated with the adoption of business model artefacts is crucial to improving the way these tools contribute to the way we learn about business model innovation. We found that Performance Expectancy, Effort Expectancy and Hedonic Motivation all play an important role in explaining BMC adoption among students. JEL Codes: D83, L26, O33

Suggested Citation

  • Marcos Lima & Patricia Baudier, 2017. "Business Model Canvas Acceptance among French Entrepreneurship Students: Principles for Enhancing Innovation Artefacts in Business Education," Journal of Innovation Economics, De Boeck Université, vol. 0(2), pages 159-183.
    • Handle: RePEc:cai:jiedbu:jie_pr1_0008
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    Cited by:

    1. Shikha Singh & Shweta Mittal & Anuraag Awasthi, 2021. "Astitva: An Unsustainable Social Entrepreneurship Journey," South Asian Journal of Business and Management Cases, , vol. 10(1), pages 121-136, April.
    2. Alberto Peralta & Luis Rubalcaba, 2021. "How Governance Paradigms and Other Drivers Affect Public Managers’ Use of Innovation Practices. A PLS-SEM Analysis and Model," Mathematics, MDPI, vol. 9(9), pages 1-28, May.
    3. F.G. Reis, Inês & Gonçalves, Ivo & A.R. Lopes, Marta & Henggeler Antunes, Carlos, 2021. "Business models for energy communities: A review of key issues and trends," Renewable and Sustainable Energy Reviews, Elsevier, vol. 144(C).
    4. Daniel Szopinski & Thorsten Schoormann & Thomas John & Ralf Knackstedt & Dennis Kundisch, 2020. "Software tools for business model innovation: current state and future challenges," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 469-494, September.
    5. Alberto Peralta & Javier Carrillo‐Hermosilla & Fernando Crecente, 2019. "Sustainable business model innovation and acceptance of its practices among Spanish entrepreneurs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(5), pages 1119-1134, September.
    6. Ong, Ardvin Kester S. & Kurata, Yoshiki B. & Castro, Sophia Alessandra D.G. & De Leon, Jeanne Paulene B. & Dela Rosa, Hazel V. & Tomines, Alex Patricia J., 2022. "Factors influencing the acceptance of telemedicine in the Philippines," Technology in Society, Elsevier, vol. 70(C).

    More about this item

    Keywords

    business model; Business Model Canvas; business model artefact; technology acceptance; entrepreneurship and innovation;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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