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Turbocharged: automating quality analysis in trust & safety

Author

Listed:
  • Alexandra Bianca Tîrnăcop

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Trust and Safety (T&S) is a key framework for online platforms, aiming to protect users from harm such as misinformation, harassment, and exploitation, while also supporting free expression. Although policies, AI tools, and cross-platform collaboration (e.g., GIFCT, StopNCII.org) enhance moderation, significant challenges remain. This study uses a demo dataset of 15 social media posts, reviewed by 9 moderators and checked by a single analyst. Each ticket has been reviewed by three raters to ensure agreement. The model achieved a precision, recall, and F1 score of 70.37%, with an overall accuracy of 64.44%. Automation improves efficiency but requires bias moderation, transparency, and human intervention to address challenging content. However, outsourcing and underinvestment in moderators raise ethical concerns, as human reviewers face psychological risks without adequate support. To address these issues, this paper proposes a decision matrix for use in both machine learning training and moderator and quality analyst training.

Suggested Citation

  • Alexandra Bianca Tîrnăcop, 2025. "Turbocharged: automating quality analysis in trust & safety," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 32(1).
  • Handle: RePEc:bum:cactus:cactus-2025-21
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    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • O22 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Project Analysis

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