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The Wine Sector Management In Portugal: An Overview On Its Three-Dimensional Sustainability

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  • SWIATKIEWICZ Olgierd

    (Instituto Politécnico de Setúbal – Escola Superior de Tecnologia de Setúbal, Portugal)

Abstract

The paper scrutinizes wine sector sustainability management in Portugal, which is a traditional wine producer. In Portugal, wine is strategic to its agri-food industry. As the wine market faced changes in consumption and an increase in the quality of the wine offered, new green products (organic, biodynamic) appeared for market niches concerned with environmental and health issues, as well as new ways of communication through the Internet and social media. First, we discuss a global wine market that affects wine market in Portugal, and then we present the internal situation and tendencies, including some examples of sustainable management of this sector in the economic, societal, and ecological dimensions. In the present work, the perspective is essentially of an entire economic sector, since in the Portuguese wine market the Old-World model prevails. This situation comprises high market fragmentation, and strong power exercised by distribution and consumers; it also means that wine production is subject to strict national and common market regulations. However, we do not abandon the micro analysis at the level of the company’s relations with its stakeholders. The methodology adopted in this review is qualitative and it consists of critical analysis of the literature from diverse disciplines, but it also uses secondary sources, such as institutional and technical reports, databases, statistics, notes and media news.

Suggested Citation

  • SWIATKIEWICZ Olgierd, 2021. "The Wine Sector Management In Portugal: An Overview On Its Three-Dimensional Sustainability," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 13(1), pages 39-48, June.
    • Handle: RePEc:blg:msudev:v:13:y:2021:i:1:p:39-48:n:8
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    References listed on IDEAS

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    1. Ilaria Baghi & Enrico Rubaltelli & Marcello Tedeschi, 2009. "A strategy to communicate corporate social responsibility: cause related marketing and its dark side," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 15-26, January.
    2. Giacomo Falcone & Anna Irene De Luca & Teodora Stillitano & Alfio Strano & Giuseppa Romeo & Giovanni Gulisano, 2016. "Assessment of Environmental and Economic Impacts of Vine-Growing Combining Life Cycle Assessment, Life Cycle Costing and Multicriterial Analysis," Sustainability, MDPI, vol. 8(8), pages 1-34, August.
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    Cited by:

    1. Filipa D. Fonseca & Lyudmyla Symochko & M. Nazaré Coelho Pinheiro, 2024. "Grape Pomace ( Vitis vinifera L.) Waste Valorization: Assessing Its Potential as a Sustainable Natural Dye for Textiles Applications," Sustainability, MDPI, vol. 16(8), pages 1-17, April.

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