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Sustainable Consumer Activities Of Varna Households

Author

Listed:
  • KEHAYOVA-STOYCHEVA Maria

    (University of Economics Varna, Bulgaria)

  • IVANOV Svilen

    (University of Economics Varna, Bulgaria)

  • VASILEV Julian

    (University of Economics Varna, Bulgaria)

Abstract

The purpose of this article is to present the process for developing individual indexes of sustainable household actions in several thematic areas of sustainable consumption. These areas are energy efficiency, electricity and water consumption, food consumption, transport use and product disposal. Based on these individual indexes, a proposal for the creation of an aggregated individual household index for sustainable consumption is discussed. Based on the developed indexes, a segmentation of households into three basic segments is proposed. The proposed indexes are designed based on the results of a survey conducted among 342 households from the city of Varna, Bulgaria in the months of January - April 2022. The proposed indexes, after adaptation, can be used as a tool for self-assessment of sustainable household consumption in different cities and countries. In this sense, as a result of their implementation, it is expected that the motivation of households towards inclusion in sustainable consumption will be increased.

Suggested Citation

  • KEHAYOVA-STOYCHEVA Maria & IVANOV Svilen & VASILEV Julian, 2023. "Sustainable Consumer Activities Of Varna Households," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(1), pages 129-148, April.
    • Handle: RePEc:blg:journl:v:18:y:2023:i:1:p:129-148
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    File URL: http://magazines.ulbsibiu.ro/eccsf/RePEc/blg/journl/18108kehayova.pdf
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    References listed on IDEAS

    as
    1. Tjaša Bartolj & Nika Murovec & Renata Slabe†Erker, 2018. "Development of a Household Sustainable Consumption Index and Its Application to EU†28," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(1), pages 34-50, January.
    2. Held, Benjamin & Haubach, Christian, 2017. "The Additional Costs of Organic Food Products – A Basket of Goods-based Analysis Differentiated by Income," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 28(1), pages 6-61.
    3. Silva, Aluisio Goulart & Canavari, Maurizio & Wander, Alcido Elenor, 2017. "Consumers Intention Towards Purchasing Ip Certified Beans: An Analysis Using The Theory Of Planned Behaviour (Tpb)," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 19(3).
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