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An interactive strategic analysis framework

Author

Listed:
  • Keith Weigelt
  • Ian Macmillan

Abstract

A framework is presented that helps managers systematically evaluate strategic alternatives. We empirically illustrate how to use the framework, and show how changes in beliefs about environmental factors affect the payoffs of specified strategic alternatives.

Suggested Citation

  • Keith Weigelt & Ian Macmillan, 1988. "An interactive strategic analysis framework," Strategic Management Journal, Wiley Blackwell, vol. 9(S1), pages 27-40, June.
    • Handle: RePEc:bla:stratm:v:9:y:1988:i:s1:p:27-40
    DOI: 10.1002/smj.4250090705
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    Cited by:

    1. Elizabeth G. Pontikes, 2018. "Category Strategy for Firm Advantage," Strategy Science, INFORMS, vol. 3(4), pages 620-631, December.
    2. Chih-Yi, Su & Bou-Wen, Lin, 2021. "Attack and defense in patent-based competition: A new paradigm of strategic decision-making in the era of the fourth industrial revolution," Technological Forecasting and Social Change, Elsevier, vol. 167(C).

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