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Market orientation and performance

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  • Tom Connor

Abstract

This response is prompted by Hult, Ketchen and Slater's (2005) article entitled ‘Market orientation and performance: an integration of disparate approaches.’ As a contributor to the foregoing debate in the pages of this journal to which they refer I am writing to offer some observations on the nature and implications of the research reported in their paper and to clarify my essential difficulty as a strategist with the ‘market‐oriented: customer‐led’ construct. Copyright © 2007 John Wiley & Sons, Ltd.

Suggested Citation

  • Tom Connor, 2007. "Market orientation and performance," Strategic Management Journal, Wiley Blackwell, vol. 28(9), pages 957-959, September.
    • Handle: RePEc:bla:stratm:v:28:y:2007:i:9:p:957-959
    DOI: 10.1002/smj.618
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    Cited by:

    1. Rahul Kumar Sett, 2018. "Market orientation − firm performance link in a dynamic environment: looking inside the black box," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 163-179, December.
    2. Sumiati & Ainur Rofiq & Sigit Pramono, 2019. "The Role of Strategic Planning and Flexibility in Shaping SMEs Market Orientation in Turbulence Business Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 221-236.
    3. Ahmet H. Kirca & William O. Bearden & G. Tomas M. Hult, 2011. "Forms of market orientation and firm performance: A complementary approach," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 145-153, December.
    4. G. Tomas M. Hult & David J. Ketchen, 2017. "Disruptive marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 20-25, June.
    5. Vishal K. Gupta & Gizem Atav & Dev K. Dutta, 2019. "Market orientation research: a qualitative synthesis and future research agenda," Review of Managerial Science, Springer, vol. 13(4), pages 649-670, August.

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