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Organizational Design and Firm‐Wide Collaboration: Retrospective Appreciation of a Change‐Led Consulting Intervention in India within a Systems Thinking Paradigm

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  • Rajneesh Chowdhury

Abstract

This paper offers a retrospective appreciation of an organization design intervention of a Public Relations firm in India that was undertaken, keeping in mind productive collaboration within geographically spread out teams to support the organization's fast paced growth. It intends to highlight key insights from systems thinking that were used in designing and leading the intervention, and articulate the messages that surfaced during and at the end of the intervention. First, the Public Relations field is introduced in short, then the organization in focus is discussed, leading to a discussion of the need that arose for which the intervention was mandated, then the key concepts and implementation agenda are talked about, and it finally concludes with a retrospective appreciation of the nature of collaboration in the context, from a systems viewpoint. Copyright © 2011 John Wiley & Sons, Ltd.

Suggested Citation

  • Rajneesh Chowdhury, 2012. "Organizational Design and Firm‐Wide Collaboration: Retrospective Appreciation of a Change‐Led Consulting Intervention in India within a Systems Thinking Paradigm," Systems Research and Behavioral Science, Wiley Blackwell, vol. 29(4), pages 402-419, July.
    • Handle: RePEc:bla:srbeha:v:29:y:2012:i:4:p:402-419
    DOI: 10.1002/sres.1139
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    References listed on IDEAS

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    1. Lydia Greunz, 2003. "Geographically and technologically mediated knowledge spillovers between European regions," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 37(4), pages 657-680, December.
    2. Eike W. Schamp & Bernd Rentmeister & Vivien Lo, 2004. "Dimensions of proximity in knowledge-based networks: The cases of investment banking and automobile design," European Planning Studies, Taylor & Francis Journals, vol. 12(5), pages 607-624, July.
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    Cited by:

    1. Rajneesh Chowdhury & Nihar Jangle, 2018. "Critical Systems Thinking Towards Enhancing Community Engagement in Micro-insurance," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(3), pages 209-224, September.

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