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Advertising as a search deterrent

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  • Chengsi Wang

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  • Chengsi Wang, 2017. "Advertising as a search deterrent," RAND Journal of Economics, RAND Corporation, vol. 48(4), pages 949-971, December.
  • Handle: RePEc:bla:randje:v:48:y:2017:i:4:p:949-971
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    File URL: http://hdl.handle.net/10.1111/rand.2017.48.issue-4
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    Cited by:

    1. Matveenko, Andrei & Starkov, Egor, 2023. "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," Journal of Economic Behavior & Organization, Elsevier, vol. 213(C), pages 172-192.
    2. Siqi Pan & Xin Zhao, 2023. "Commitment and cheap talk in search deterrence," RAND Journal of Economics, RAND Corporation, vol. 54(2), pages 325-359, June.
    3. Petrikaitė, Vaiva, 2022. "Escaping search when buying," International Journal of Industrial Organization, Elsevier, vol. 82(C).
    4. Ganuza, Juan-José & Penalva, Jose, 2019. "Information disclosure in optimal auctions," International Journal of Industrial Organization, Elsevier, vol. 63(C), pages 460-479.
    5. Bikram P. Ghosh & Michael R. Galbreth, 2023. "Effect of search cost in the presence of search deterring informative advertising," Quantitative Marketing and Economics (QME), Springer, vol. 21(3), pages 357-379, September.

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